After having run my own business, I learned that for as much of the advice you receive – invited or uninvited – by others, you really need to learn it the hard way in order for it to stick. This experience is priceless, though in some cases you can put a cost to it as you may have lost money in the process of learning it!

Brilliant Breakthroughs for the Small Business Owner Volume 4 is a chronicle of such advice. Each chapter is written by a different person or group of people, and offers hard-learned advice from those who lived to tell the tale. I bought the book as I know one of the authors, Mark Boeder. That being said, I wasn’t going into reading this book with any bias.

So some of you may be saying, why are you reading a book geared towards small business owners, as you aren’t one anymore? Even though I no longer have my own business and am no longer in consulting, I still approach my work as if I was still doing both. This approach has worked generally well for me over the years, and is why I have takeaways from the book. Here’s a few of the key ones that resonated with me the most.

Irreplaceable vs. Indispensable – In the chapter by Mark Boeder is the comparison of irreplaceable versus indispensable. He talks of employees who are irreplaceable are really ones who have positioned themselves to have retained certain knowledge to ensure they keep their job, where those who are indispensable will help you grow. Over the years I have seen both employees and consultants in both of these roles. The former hold their cards close to their chest and are protecting their turf. The latter are there to make you and your organization better, sharing their knowledge and wisdom, and as a result being more likely to be kept by said organization than the other. As you might guess, I strive to be indispensable.

Imposter Syndrome – This was a new term to be, however as I read Mike Raber’s chapter, it is something I was actually familiar with. Imposter syndrome is the sense you are a professional phony. In our society where job descriptions for some reason are supposed to match a candidate’s skills one-to-one, some may feel they are an imposter if their skills don’t match, and the delta to deeper knowledge is crossed with this feeling they are not genuine. “Fake it till you make it” is a common term on the other end of this spectrum. Over the years I have encountered many situations where I didn’t fully know what I was doing going into it. I would be honest about this and do my best – sometimes I was successful, and sometimes not so much. If someone else took the approach I do, I would never consider them an imposter.

Maslow’s Law of the Instrument – Many years ago I heard a quote from former US Army General Wesley Clark, where he said what I found in this book is Maslow’s Law of the Instrument, “... if the only tool you have is a hammer, to treat everything as if it were a nail.” In the chapter by Dennis Hill, he talks of integrating the various tools that are vital to the success and growth of a business. Where I am familiar with psychologist Abraham Maslow’s Hierarchy of Needs from my Management 101 class in college (and used it in figuring how to deal with various DJs on my college radio station!), I didn’t know he also is credited with this quote and concept. It is something I often think about when I pull myself back on a situation and look at it from the Big Picture, especially when what I am doing isn’t working as well as I would like.

Brilliant Breakthroughs for the Small Business Owner Volume 4 is part of a series of books where business advisors and consultants share their wisdom, as well as offer their services. Where there is a sales element to the book, the stories told are genuine and can be taken for what they are – good advice. Though there’s no shortage of such books, I recommend reading this one, as it made me think and introduced approaches to me that I hadn’t thought of before. As I giveaway all books I read, this one was placed in a Little Free Library in a high-profile location, one in which I saw other business books.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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