Last week I wrote about my being part of Age of Conversation 3, a crowdsourced book written by nearly 200 authors from around the world. Recently I was interviewed by Rick Liebling on his blog, eyecube. The interview is now posted there, and I invite you to read it and get some insight into my involvement with this project. Rick himself is an AOC3 author, and has interviewed a number of other authors, and those interviews are being posted to his blog almost daily.

Stay tuned for more information about the release of the book itself.

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Imagine a book comprising a few different themes and written by almost 200 writers. Can you? Either way I am proud to say I, Mike Maddaloni, am one of those writers in the book The Age of Conversation 3, coming soon to a bookstore near you.

As you cam tell by the title, this is the third book of its kind in this series. Gavin Heaton and Drew McLellan are the curators and editors of this project. It is a truly international project, with authors from around the globe and Gavin in Australia and Drew in the US.

The central theme of AOC3 is 'It’s Time to Get Busy!' and the book is divided into 10 sections: At the coalface, Conversational branding, Influence, Getting to work, Corporate conversations, Measurement, In the boardroom, Pitching social media, Innovation and execution, Identities, friends and trusted strangers. My piece will be in the 'Getting to work' section.

The Age of Conversation 3 will be released soon - look for another post here on The Hot Iron. All profits from the sale of the book are donated to the Make-A-Wish Foundation. Special thanks to Gav and Drew for letting me be a part of AOC3 and for all of their hard work to make it a reality!

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Walking to the office today something caught my eye that I had to share, as pictured below.

Across from the former Marshall Field’s department store in Chicago on Washington Street is a bus stop. On that bus stop is an ad in Spanish for Google Android mobile phones. Prominent in the lower right corner of the ad is a QR code. What got my attention was the contrast of the old vs. new retail. The Field’s building, over a century old, with its iconic clock in comparison to the QR code on a non-English ad for a mobile device from a vendor barely over a decade old.

The real question is if these will continue to be 2 completely different retail concepts, or if they will come together as one?

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The next likemind will be Friday, April 16, 2010 in dozens of cities around the world.

In Chicago, it will be at Argo Tea, 140 S Dearborn St. at the corner of Adams and Dearborn Streets in the Loop from 8:00 am to 10:00 am.

I call likemind a gathering of creative-minded people, from various disciplines including Internet, advertising, art, social media, et. al. For more information on likemind, you can read this great article on likemind from the New York Times.

No RSVP is required. You are also welcome to join the likemind Chicago Facebook group.

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The next likemind will be Friday, March 19, 2010 in dozens of cities around the world.

In Chicago, it will be at Argo Tea, 140 S Dearborn St. at the corner of Adams and Dearborn Streets in the Loop from 8:00 am to 10:00 am.

I call likemind a gathering of creative-minded people, from various disciplines including Internet, advertising, art, social media, et. al. For more information on likemind, you can read this great article on likemind from the New York Times.

No RSVP is required. You are also welcome to join the likemind Chicago Facebook group.

Did you enjoy reading this? You are welcome to subscribe to The Hot Iron by RSS feed or by email.

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