My Nokia E73 Mode Beach House Experience

By Mike Maddaloni on Friday, October 01, 2010 at 12:44 PM with 7 comments

photo of Sunset Beach, CA at Nokia E73 Beach HouseWhat better way to truly learn a new mobile device than to use it in real time… with colleagues in a business setting… dressed in suits… on a beach? This was my experience a few weeks back, as I was a guest and participant in the Nokia E73 Mode Beach House on Sunset Beach in Huntington Beach, CA.

Believe it or not, it was as I said – a gathering of mobile technology aficionados, with bloggers, consultants and fans. Most were from southern California, where a few of us were invited from around the US and Canada. The reason for the event was to get hands-on with the Nokia E73 Mode, a close sibling of the Nokia E72 smartphone, which is offered exclusively by T-Mobile. The business setting scenario was for a video shoot on the beach with all of us as participants, complete with planned and unplanned events. The weekend was organized by the gracious and brilliant minds of WOMWorld/Nokia, who handle word-of-mouth marketing for Nokia.

The E73 Mode Beach House was a multi-level house right on Sunset Beach. Those us from out of town – myself, Glenn, Lenny (aka The Truth) and Dennis – along with the WOMWorld crew – Donna, Adam and James – stayed at the beach house for a couple of nights and the house and back deck were converted for the festivities on Saturday night for us and those from the LA area. Some of the people included Jen, Jeb, Al and Mike. It was a reunion of sorts for Jen, Donna, Glenn and I as we all met a couple of years back at Nokia OpenLab in Helsinki. Though time had passed, it didn’t seem like it as we all keep in touch through social media.

Our assignment for the weekend was to make a video of us using the E73 Mode. It offers different “modes” where you can have both a home and work screen, each configured for what you need for each. As the camera crew arrived and were setting up, we were ushered upstairs to get dressed. We were confused as we certainly weren’t walking around the beach house naked. Then we saw what we had to wear – suits, complete with shirts and ties. Then the story came to life – we were working on the beach, but also living, and trying out the E73 Mode as to how it would help us with both modes of our life. As I said it is the sibling of the E72, one which I already own, I was well aware how well this works.

As for the video – nothing was scripted. There was the “story” of us working on the beach, but much of it was improvised, including Glenn surfing in his suit and the volleyball game of the suits vs. the locals, where the mobile geeks won! The video is embedded below, or you can watch the Nokia E73 Mode Beach Party official video on YouTube.

I’ll write more on the E73 Mode later, reviewing its features, and comparing it to the E72 and other mobile devices. In the meantime, enjoy the video, and thanks to Nokia and WOMWorld/Nokia for a great weekend experience, not to mention building a great device.

Editor's Note: I updated several links which have changed since this was first posted. (8/24/2020)


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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Social Media Primer - Using the Tools of Social Media to Extend Your Reach

By Mike Maddaloni on Wednesday, September 29, 2010 at 06:00 AM with 0 comments

As a full-service Web consulting firm, we at Dunkirk Systems, LLC offer social media consulting services to clients. For many of our clients, social media is a new area for themselves and their business. Where they may be familiar with Facebook or Twitter, they may be unsure how this would relate to their business or where to start. This opinion has come from the many conversations I have had with clients as well as colleagues.

To help gain some understanding with social media, I have created a presentation titled “Social Media Primer - Using the Tools of Social Media to Extend Your Reach” which I am offering to everyone using the service SlideShare. The presentation is embedded in this post below, or follow this link to view the Social Media Primer presentation.

Please share any comments or questions you may have on this presentation in the comments of this post. Where this is geared towards those who are new to social media, I welcome thoughts from anyone on this.


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Moving My Business Forward with BusinessForward

By Mike Maddaloni on Tuesday, September 07, 2010 at 06:00 AM with 6 comments

Tomorrow midday I have a regularly scheduled meeting I highly look forward to. Every other week on a Wednesday is something we call “BusinessForward” which is a peer mentoring meeting.

BusinessForward logo

The origin of BusinessForward came out of need. Myself and my design partner and friend Emily Brackett of Visible Logic, Inc. were talking one day about the everyday challenges we had of running, leading and growing our businesses, plus the need for a peer group to both share with others and get help with our own issues. During that conversation I recalled a similar group I was in several years ago called “Circle of Progress” where we would be held accountable for doing something between meetings by publicly stating it, and supporting each other through the process. Though Emily and I speak and work together throughout the week, I suggested we start it ourselves, with the intent to grow the group organically, rather than seek out a number of people first, as our goal was growth of our businesses, not growth of a group.

A Peer Mentoring Group Is Born

With that, our peer networking group was born. We wanted to call it something, and after bouncing words between Chicago and Portland, Maine, we came up with BusinessForward, as it’s what we wanted to do, move our business forward. As for the structure of the meetings, we decided to meet every 2 weeks, and each week we could commit to a task, outline its steps, and set its priority for the period. At the start of the next meeting, we would recap our previous commitment, if we completed it or not, and why. We would then state a new commitment for the next period. To facilitate this Emily created a PDF form which we would email to each other prior to the call, thus putting our commitments in writing.

Committing to something in writing was not to intimidate us or to highlight failure. Instead, presenting our plans was to benefit everyone – an idea for one business could certainly carry over to another. As well, when talking through the steps with someone else, you may recognize something you may want to do different, or another member of the group may have something to contribute to it. Stating it in writing allows you to use the card as a milestone marker and a target until the next meeting. Positive reinforcement is the hallmark of any peer group, and the bi-weekly card and statements were key to that.

But Before We Begin Each Meeting…

Prior to the first ever BusinessForward meeting, Emily asked if she could share something that was bothering her. I agreed, and thus started something that was an additional tradition and positive point for each meeting, something we called “the bitch of the week!” Before our turn in the meeting, we would state something work-related that was bothering us. It could be a client paying late or an issue with a vendor or whatever. The point of this became to help clear an intangible but clearly impeding issue from our heads and workplace, and by sharing it we could get some reinforcement and feedback from the collective. For me, it is something I look forward to just as much as my commitment of the week.

And Then There Were Three

After BusinessForward was going strong for several months, I shared the concept with Kathryn Neal Odell of Sales-Onsite, LLC, who has become a good friend and trusted colleague. She found the concept interesting and after discussing it with Emily we invited her to join as our 3rd member. The addition of Kathryn was a great move, as it gave not only another person to collaborate with, but someone who has a wealth of experience in working in sales. By contributing her conference call line it added a level of structure so there was no need to hunt down where each of us was. Kathryn raised the bar for participation in BusinessForward and in the selection of any future members.

The Success Is In The Results

So has BusinessForward been helpful to our businesses? I will only speak for myself and scream, “yes!” In addition to the positives sprinkled throughout this writing, I must add as a business owner, many times we make decisions in a vacuum or with what we think is all the information we need to decide. BusinessForward has helped me not only with the larger decisions, but with the steps to take in meeting the objectives of my business growth activities.

Do you belong to a peer mentoring group? How has it worked for you? Do you share my desire to be in one? Your comments on this are appreciated.


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Next likemind Chicago on Friday September 17

By Mike Maddaloni on Monday, September 06, 2010 at 04:48 PM with 0 comments

likemind.chi logoThe next likemind will be Friday, September 17, 2010 in dozens of cities around the world.

In Chicago, it will be at Argo Tea, 140 S Dearborn St. at the corner of Adams and Dearborn Streets in the Loop from 8:00 am to 10:00 am.

I call likemind a gathering of creative-minded people, from various disciplines including Internet, advertising, art, social media, et. al. For more on likemind, read this great article on likemind Chicago from the Newcity and likemind from the New York Times.

No RSVP is required. You are also welcome to join the likemind Chicago Facebook group.


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My Takeaways From The Book Jonathan Livingston Seagull

By Mike Maddaloni on Sunday, September 05, 2010 at 09:36 AM with 2 comments

Before leaving on a recent trip I went to the shelf at home to grab a few books to read. As I perused the collection put together by myself and my wife, one caught my eye – Jonathan Livingston Seagull by Richard Bach. I had heard of the book, but never read it. I remember playing a song in elementary school band based on the book (why I remember that today, I have no idea!). It was my wife’s book, and a small one, so I saw it as a quick read to add to my list for this year.

Jonathan Livingston Seagull is the story of a seagull who likes to fly, rather than flying as a means to eat as all of the other seagulls believe. As a result, he is an outcast, and is banished from the society of all other seagulls. Where this upsets him, he feels the collective is wrong and continues to work on and improve his flying skills. The story continues with others realizing he is not wrong, but different, and their interactions with Jonathan.

So could I possibly have takeaways on a fictional story about pesky birds? Actually, when compared to many of the books I have read throughout the years and wrote about here at The Hot Iron I most certainly have! And here are my takeaways from this book of prose and photos.

In the end, you have to live with yourself – You may be wrong or you may be right. However in the end, you are the primary person who has to deal with you. If you believe doing or believing in something is the right thing to do, then you must do it, and be prepared to deal with those who don’t agree with you or any circumstances.

What some may consider fringe behavior may not really be – It seems no matter the decision we make, someone will come out and say it is not “normal” or acceptable. We are considered outliers as a result. But getting beyond your closest critics, you will find some who see your actions or decisions to be not so unusual or outside of the norm. Where getting a second or third opinion is always recommended, you may simply need to be surrounding yourself with other likeminded people.

You won’t know if you don’t try – Whether it’s flying from heights no other seagull has flown before or starting your own business, you won’t know if you can or can’t until you try. What some consider taking a great risk may not be that great of a risk at all. The idea of a going outside of your comfort zone may not be that great of a leap of faith at all. Take a look inside of you and you may see something you haven’t seen before.

Jonathan Livingston Seagull is a quick read, and an inspiring one. This book from the 70’s is timeless, and I recommend it to everyone.


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