Recently the folks at Dell sought out “trade secrets” from small and medium-sized businesses to ensure on-the-job reliability. This campaign coincided with the launch of their E series for their Latitude line, which the E6320 notebook I received from them is a member of.

Ask anyone and I always have some advice to give, so I shared this, one which always creates a win-win situation when in a busy airport terminal or one without enough power outlets. It was chosen for the new Dell Trade Secrets 2 – Reliability eBook which is available for free on SlideShare.

For those of you with your images turned off or using a screen reader, it reads:

When I fly, I always bring an extension cord with multiple outlets on the end. Most always, if there is an outlet, it is nowhere near where you can find a seat. And when you do find one, it is most always taken. This way, you can politely ask if you can plug in, have them tap off of you, and you still have an outlet or 2 to share with someone else!
Mike Maddaloni | thehotiron.com

Though I may get funny looks at first, people realize I am sincere, especially when I show there are open outlets on the end of the extension cord. Thus I believe the merits of it alone were why it was chosen and put on page 10, and not because I am using their notebook. And from what little bit I have written so far can back that up, but I digress.

The Dell Trade Secrets 2 – Reliability eBook showcases some great advice from some other great business experts, such as Barry Moltz and Carol Roth. Feel free to read the SlideShare presentation on their site or embedded below, and if you have a SlideShare account you can download a copy of this eBook.

Your comments are always welcome, and if you have some great reliability advice feel free to post it in the comments here or on the eBook’s page.

Editor's Note: This post was modified with the new code to present the embedded eBook.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Announcements • Business • Social Media • Strategize • Technology • (0) Comments • Permalink

Social Media Week was a series of events in and around social media in a dozen cities around the world, which took place last week, September 19-23, 2011. Chicago was one of those cities, and there were many panels, events and parties taking place throughout the city.

I attended one of the first panels, titled “Risk Management in an Evolving World - Making the Case for Social Media Governance” hosted and presented by 2 advisors from KPMG, LLP - Sanjaya Krishna and John Hair. Where some may think such a weighty topic is the last thing you would want to hear at 9 am on a Monday morning, it certainly wasn’t for myself, and Sanjaya and John presented the topic in a lively manner. And I am not just saying that as I used to work for the firm or a close family member does now!

Rather than taking notes, I tweeted thoughts and takeaways on Twitter, both as a way of compiling my thoughts digitally and to share them with anyone who would like to see them. All tweets had both the #smwgovernance hashtag for the panel as well as #smwchicago for the overall event.

Here are my tweets, as well as comments and thoughts expanding on them.

RT @sanjayakrishna: Why do cars have brakes? So they can SAFELY go FASTER. Governance is an enabler not a barrier. Social Media is no different - This is a retweet of something Sanjaya posted prior to the panel, and I couldn’t agree more. In many organizations governance or risk management is brought after something bad happens, rather than being part of the solution from the beginning, where it should be.

Risk management should be a partner - via me! - This was an initial thought I had as the panel began, building on the previous retweet. Ideally, everyone in the company or organization should be on-board and supportive of social media activities, but sadly this is not always the case.

Sentiment analysis as part of social risk management - An example of a “sentiment map” called Pulse of the Nation: U.S. Mood Throughout the Day inferred from Twitter where social media activity was analyzed and shown as a heat map was presented. Tracking sentiment of your company, brand and products and services should be a part of your overall social media risk assessments.

Competitors are driving social adoption, but why? - Many times a firm will venture into social media without a net or plan, driven solely by the fact their competitors are out there. Like anything, without a plan, vision or direction, you will not be able to truly leverage your energy asserted.

Do you have a social media policy? - Many companies do not have one in any way, shape or form. Like any plan, they can be as simple as a bulleted list or an extensive document, but you should have one.

Unintended leakage - updating your LinkedIn profile with info not otherwise disclosed - An example was sighted where someone wrote on their LinkedIn profile they working with X technology at their employer, a fact that was supposed to be confidential. As most all LinkedIn profiles have a public element to them, this was picked up my the media. I too have found out about colleagues and friends changing jobs via LinkedIn before they announce it, as they decided to update their profile first, then query me puzzled how I knew before they told anyone.

Ask yourself, what is your risk tolerance? - The term is risk “management” not aversion or avoidance. You should have some tolerance as to what amount of risk is acceptable, something ideally part of your social media plan.

Social media governance is not a green field - in many cases it builds on policy you already have - As most companies have been on the Internet in some form for at least the last decade, they should have some plans and risk governance in place for that activity. Social media governance isn’t then starting from scratch, rather building upon what is already in place.

People are mining your digital residue - Wherever you go online, from using Facebook and Twitter to signing up for services, you are leaving a digital trail behind you. Firms and marketers are gathering this information and using it to make offers to you. Where this is hard to completely avoid, it is something you should be aware of whenever you share information.

Set measurable objectives - more than likes and followers - When putting together your social media plan, you should have real, measurable objectives that actually mean something. Having a zillion followers doesn’t mean anything if you have no engagement with them.

Think about crisis communication before you get into one - part of your social policies - Many companies have crisis communications plans in place, and building on them to address a crisis which is played out over social media is a logical progression for those plans.

Staff social media properly - policy, people, monitoring - If you’re going to do anything in a business, do it right, and if you don’t do it fully, have the plan in place to expand it.

Hot topic after #smwgovernance - Manager Resigns Over a Nokia Windows Phone Tweet? http://t.co/eELUcO9X via @thenokiablog #smwchicago - This article came out shortly after the panel where a Microsoft manager resigned after he talked about an unreleased Nokia mobile device running the Windows Mobile 7 operating system, which was a violation of confidentiality policy, something he could have been fired over. An unfortunate example building upon the topic of this panel.

I welcome your thoughts and opinions on this panel in the comments.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni, Founder and President of Web consulting firm Dunkirk Systems, LLC.

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Blogging • Business • Social Media • Strategize • (0) Comments • Permalink

On the heels of evaluating the Nokia E7, I received a few days later a Nokia C7 mobile device, or the Astound as it’s called here in the US, where it’s exclusively offered by T-Mobile. It was graciously offered to me by the kind folks at WOMWorld/Nokia to use for a few weeks. You can read more about my relationship with Nokia in this previous post.

Rather than create the “same old” unboxing video, where I go to a quiet corner of my office and unwrap the package and give my first impressions of the device on video, I decided to go “on location” this time. I chose to film it in front of the Cloud Gate artwork (better known as “the Bean”) at Millennium Park in Chicago.

Watch the video embedded into this post below, or click this link to view the Nokia C7 Astound Unboxing Video on YouTube.

As I was making the video, both the E7 and my trust workhorse the E72 came to mind. Though the C7 has a little smaller screen than the E7, it also has a much smaller price – it has been as low as free when renewing a contract with T-Mobile. I know this, as this is how I got a C7 of my own after I sent back the evaluation device. Where it is a safe assumption I like the C7 as I acquired one, I don’t want to get too far into the evaluation than this video. Currently I swap between the C7 and the E72 as needed.

I welcome your comments – positive and snarky – on the video, and the device as well. And let me know how obvious it is that I was interrupted by a panhandler when I was making the video! Your comments are welcome here on The Hot Iron as well as on YouTube.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni, Founder and President of Web consulting firm Dunkirk Systems, LLC.

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Mobile Technology • Strategize • Technology • (0) Comments • Permalink

I've always been an interactive guy. With crowds, as a DJ and improv performer. With causes, raising money and awareness for non-profits such as the fight against liver disease. With customers, as a Web strategist and developer.

Interaction defines me, and now it’s leading me down a new professional path.

In recent years, my professional interaction has meant building Web sites and Web applications strategically integrated with marketing, sales, HR and other key functions. Through my Web business, advising corporations to small businesses as a Web consultant fulfills a lifelong goal. And it provides incredible insight into different businesses – where I listen, collaborate, help think through strategic implications and costs, and ultimately, build some pretty tough sites.

Consulting independently has been nothing short of amazing. Where I have always worked with some equally amazing people on a project basis, it has not been a full-time practice. The interactive side of me is pushing me toward a new path of engaging again directly with a team. After much soul-searching, I’ve decided to seek a partner for my current business, or to take on a new professional role with an established firm.

At this point, I’m open to where talent, experience and any interesting opportunities may lead. My LinkedIn profile sums up my tenure as a manager, director and consultant – delivering Web solutions across development technologies, taking a big picture approach with comprehensive understanding of all aspects from strategy to building sites to the ensuring sites thrive with analytics, SEO, SEM and social media.

As usual here on The Hot Iron, and on such weighty matters, I’m first interacting with you. What kinds of experiences do you have with shifts in your career path – corporate, startup, independent consulting or other scenarios? Do you have suggestions or perhaps an opportunity for an interactive guy like me? I would love to hear your voice in this conversation that I’ve only mulled about on my own (and with my lovely wife) in recent months.

Editor's Note: This post was edited to remove and replace broken links.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Announcements • Business • Strategize • Technology • Thrive • (14) Comments • Permalink

The 12 Most has only been live for a few weeks, but it has garnered a lot of attention and traffic. At 12most.com, it is a Web site featuring posts by guest contributors with 12 tips or items on a particular topic. Thus far topics have included business, technology, social media, and a tribute to Father’s Day.

Last Friday I was honored to contribute a guest post titled, 12 Most Basic Things You Can Do For Your Web Site Without Modifying It. In it, I present a dozen tips to benefit your Web site without actually making any changes to the site itself. Some of these are based on The State of Your Web Site checklist, the others come from the full Web site assessment my Web consulting firm Dunkirk Systems, LLC offers.

With the quality of posts and contributors so far, The 12 Most is poised to be one of your 12 most favored Web sites.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni, Founder and President of Web consulting firm Dunkirk Systems, LLC.

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Announcements • Blogging • Social Media • Strategize • Web Design • Web Development • (1) Comments • Permalink