Mike Maddaloni Interviewed On High School Booster Club

By Mike Maddaloni on Friday, October 31, 2025 at 10:25 AM with 0 comments

screenshot of Mike Maddaloni interviewed on NBC26

Previously I have talked about my “other” job, leading my kids’ high school booster club. It is truly a labor of love – there’s a lot of hard work to it, but the rewards are readily visible. That’s not to say it is all smooth sailing; in any organization there are challenges, and a booster club is not immune from them either.

One of our greatest challenges, as I also talked about before, is getting volunteers to staff the concession stands at sporting events. In addition to providing sustenance and tasty treats to fans, they are a significant fundraiser for us. Not only is this a challenge, but also is something newsworthy as well, so I recently learned.

Ahead of the TV broadcast of an Appleton North High School Football game on local TV station NBC26 in Northeast Wisconsin, I and one of my colleagues on the booster club’s board of directors were interviewed by reporter Noah Cornelius on the effort and needs for concessions. You can read and watch the interview here on the NBC26 Web site and watch the video of the interview here and it is embedded below.

Noah conducted a great interview as we showed him all of the logistics and planning that goes into a concessions stand, and I thank him for the opportunity to share our story and his great presentation of it. He told our story well, especially the need for volunteers.

For the popcorn doesn’t pop itself!


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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Vacation Experiences Over Souvenirs

By Mike Maddaloni on Sunday, April 27, 2025 at 05:18 PM with 0 comments

photo of bin of souvenir key chains in Las Vegas

It was like déjà vu all over again. I’m standing in a souvenir store on Fremont Street in downtown Las Vegas, encircled by a myriad of merchandise plastered with Las Vegas, casino names and other Southwest themes. As I gaze at what is before me, my eyes go in and out of focus in a TV show time-travely way. I say to myself, “self, I have been in this store before, exposed to the same stuff, just in another city… heck country.” Then I catch myself saying out loud, “I just don’t want any of this crap!”

At the end of the day all of this is stuff I don’t need in my life. I’d rather just spend my hard-earned money on something more meaningful in experiences. Needless to say I left the store empty-handed but full of confidence in my decision. The rest of the family, well, they picked up cheap t-shirts off the $5 rack which was ok with me, knowing the bulk of our money will be much better spent.

Anatomy of Souvenir Hell

There’s a myriad of definitions out there for the word “souvenir” and I’ll offer this one from Wikipedia that reads, “from French, a remembrance or memory, memento, keepsake, or token of remembrance, is an object a person acquires for the memories the owner associates with it.” With that… why tokenize the memory and just live the experience?

Souvenirs are nothing new; I remember them back in the day when we would stop on family trips throughout New England as a child. As we lived in said New England, despite our pleas acquiring such souvenirs was rarely if ever an option. Maple sugar candy, however, was usually allowed after some persistence, and this sweet treat is a memory – dare I say experience – that remains with me to this day.

Along the way souvenirs became Big Souvenirs with the onslaught of mega souvenir retailers, box-store size locations where upon entry you are overwhelmed at eye-level with racks of apparel, shelves of items and the high walls are plastered with said apparel and beach towels and other larger items. With all this sensory overload who wouldn’t want to acquire that sweatshirt from Myrtle Beach or those Christmas tree ornaments from Universal Studios?

Being In The Moment

Instead of these acquisitions I have opted to pay a little extra for a more enhanced experience. On that journey through Sin City this included better seats for Cirque du Soleil “O” (I still want to know how that pool works!) and upgrading our tour of the Hoover Dam to a pimped-out pink jeep rather than a staid motorcoach. We had a wicked better time as a result, plus a lot of great pictures and memories.

Regarding those pictures – and video – we have literally gigs of them backed-up, just waiting to be viewed again. For this member of Generation X, taking pictures in my youth was limited to the 27 exposures on the roll of still film, and as we didn’t have a Super 8 camera video memories simply don’t exist. With all of the pictures we take today, often they are just accumulated on various hard drives and online storage, but at least things can be done with them, like collage prints, captioning videos, photobooks (something I want to do) and merely talking about them.

Despite my expressed disdain, I have wandered off to the far corners of these shops and have succumbed to the purchase or two of discounted items. The Disney t-shirt I bought in December of 2019 that had that year accompanying the mouse’s shadow discounted to $9.99 was a decent find. Another purchase that serves a more functional role is “used” decks of cards from casinos, which you can get for around $5 each. Clearly a deck of cards is not used much as the cards are relatively pristine with the exception of the notches cut on 2 opposite corners so they never get used again on a gambling table. As we are a card-playing family (some more so than others) they serve a functional role, from an efficient time-killer to replacing cards that are destined to be lost.

As I finish this post, I scan my surroundings at the Starbucks serving as my writing studio and quickly see souvenir drinkware, from mugs emblazoned with stereotypical Dairyland iconography to the giant W representing the state’s major university’s sports teams. All of this reminds me of a quote from the comedy genius of Mel Brooks, and to paraphrase it, “merchandising, where the real money is made!”. Where that may be the case, the lure of souvenirs will remain for me something to actively manage throughout my own and my family’s journeys.


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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Your Name As A Brand

By Mike Maddaloni on Friday, February 28, 2025 at 07:56 PM with 0 comments

AI-generated image of people walking down the street wearing clothing with ME on it generated by ChatGPT

AI-generated image of people walking down the street wearing clothing with ME on it generated by ChatGPT

One of my neighbors back in Chicago shared his last name with that of a popular apparel brand. On occasion I would see him and his family wearing that brand of clothing, and I always thought that was wicked cool. I never lamented there is not a clothing line with my last name, nor did I go to the extent of visiting one of the myriad of customizable clothing Web sites out there and order something with “MADDALONI” blazoned on it. Buying existing clothes with your name, that’s ok. Ordering your own clothes with your name, that’s a little much, even for me.

My surname is far from mainstream, but it is not entirely uncommon. The etymology of the name is not surprisingly Italy, and there are communities that bare my surname. Where I personally have never met other Maddalonis who are not a relative, I have connected with some online. I got a LinkedIn connection once from a college student who, as a youth, when he would Google himself my name would always come up, so he thought he’d connect with me. Yes, there are others named Mike Maddaloni out there, including him and the retired Secret Service agent whose book I read and shared my takeaways from years ago.

The name Maddaloni applied to people, surely. But attached to products?

Finding Myself

A holdover from the days of when I was actively managing my personal brand is Google Alerts for my last name. This free service from the Big Tech giant will send you a daily email of any mention of any string, phrase, name, etc. that appears new in the annals of Google’s databases and models. I’ve kept it running, for every once in a while, some Web site appears with a mention of me in it. These days those are rare, and most often the links include an Italian DJ/producer and a Long Island, New York based jewelry store. They have also informed me of long-lost relatives who have died.

The other week I got a Google Alert with a link to my last name on something I wasn’t expecting: a ductless island range hood in stainless steel.

screenshot of Streamline Maddaloni 30-inch 350 CFM Ductless Island Range Hood in Stainless Steel

The link in the Google Alert was to the above-shown listing on Home Depot Canada’s Web site. Upon further searching I found other links for this device for sale including on what appears to be the manufacturer’s Web site where other products are named after what also appear to be names that sound Italian.

I was tempted to contact the maker of this appliance, however after a past experience of a similar inquiry I decided not to.

If you think a range hood is random, how about a bikini bottom?

screenshot of Maddaloni bikini bottom

As the father of daughters, the last thing I ever want to be thinking about is bikinis. But there it was, a bikini bottom with the same name as said daughters.

The link was to the Web site of Silvia Tcherassi, a Columbian fashion designer. Captivated by this, I reached out to the email addresses listed on the Web site of her US-based headquarters to ask why my last name was tied to such an itsy bitsy teenie weenie product, however I never got a response. Where the item is no longer available on her Web site, you can see the (un)fortunately sold-out swimwear on Saks Fifth Avenue’s Off 5th Web site.

Deconstructing Your Name as a Brand Name

Many desire to see their name in lights, and others do not. Even when you do, seeing it in or on something can evoke emotions from amusing to embarrassing. Although I may not be buying my eponymous range hood, not am I not sadden by the unavailability of these bikini bottoms, it’s intriguing to know they are out there. Google Alerts and similar Web searches can alert you to what to look for, or what to simply avoid. Do you have Google Alerts for yourself, or have you searched on your name lately? I welcome you to share your thoughts – with or without your name – in the comments of this post.


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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What I Would Do On Day One As A Scrum Master

By Mike Maddaloni on Tuesday, October 29, 2024 at 11:22 AM with 0 comments

photo of Scrum Master with Team Member

AI-generated image of a Scrum Master with Team Member by DALL-E

Personally, I have never been one who goes by first impressions – sure, they are important, but the experience of the initial contact with someone shouldn’t determine the terms of a relationship. However, if by, say, day 100 you still have issues with someone, then there may be a larger issue, but I digress. That’s also not to say you shouldn’t start strong either.

This concept of first impressions came to mind when listening to an episode of a popular Agile and Scrum podcast the Software Process and Measurement podcast, or Sp&mcast. The host, Tom Cagley, someone I have learned a lot from by taking training led by him, posed a question to his guest from a listener who asked about what they would do on their first day as a newly-certified Scrum Master. My excitement to hear the guest’s thoughts quickly faded as their answer didn’t help channel the listener’s recent “drinking from the firehose” introduction to Scrum, and if anything made it worse.

Realizing the guest missed the mark on the question, I asked myself, “Self, what would you do on day one as a Scrum Master?” I pondered this for a long while, taking into consideration my own training and certifications as both a Scrum Master and Scrum Product Owner plus hours of reading, listening and discussions on the discipline. I then wrote up these thoughts and send them to the Tom. Upon recently rediscovering that email, I share my 4-step agenda for that day here. Where I have tweaked some of the content, my initial approach and intent persists.

Let The Day Begin

The first thing I would do is sit down with my new reporting manager and be honest, saying, “Manager, I just finished this Scrum Master training, have all of this knowledge and now I have to learn how to use it.” I would give an analogy of taking a woodworking course: learned a lot, got a lot of tools and now I have to really learn how to use them on my own. I may not be able to build elegant, high-end cabinets from the start, but I plan to soon build something to hang on the wall to store things.

Up second is to become aware of any and all artifacts as part of the project (if there are any, but I will assume there are some). I said “become aware” as I would not read through in painstaking detail every user story right away, but I would want to know 1) if there are any and 2) where they are. Becoming aware of what exists will help with future steps.

Next it’s time to schedule the ceremonies – sprint planning, kick-off, daily Scrums, review, retrospective – if they already aren’t in place. If they are already in place, I would “take them over” by ensuring meeting invites were coming from me and I was scheduling them.

Finally in the first daily Scrum, I would let everyone know I will be scheduling individual meetings with everyone, and I mean EVERYONE, to make an introduction and start to get to know them. Whether in-person or virtual, I would like to get ahead of getting to know them. If in person, I will buy them a (insert favorite beverage here) or lunch. These meetings would be with everyone – the Product Owner, Dev Team, and people who are outside of the Scrum team but are related, including stakeholders, leadership, users, customers, janitors, et. al.! I have always found getting to know someone, especially in person, in advance of any issues is always best.

It's Good to Dream

As I revisit this, I realize I may never actually put this plan into action. Where it has been almost 5 years since I started on my “Agile journey” it has been mostly a trip in virtual reality. The catalyst for this was the directive at my job to become an Agile organization, so I went all-in. Perhaps it’s luck, fate or some other term I don’t need to dwell on now, but I have never truly put my own course of study into action in the role of a Scrum Master. And at this point with my evolving job, I may not have that opportunity. Though one should never say never, what I have learned is still valuable to me and I don’t have any reservations on my career journey.

Deconstructing Becoming a Scrum Master

Every journey begins – and continues – with one step. Starting out on the right foot, stable and strong, all the while managing each step as best as possible, helps you and your team succeed. This is especially important for Scrum Masters, especially as they have come under higher industry scrutiny as of late. Where I myself may not execute this plan, I put it out there for others to consider, and I welcome feedback as to how it worked for them.


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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Take Fives

By Mike Maddaloni on Sunday, August 11, 2024 at 09:43 AM with 1 comments

photo of US five dollar bills

So I have more five dollar bills in my wallet these days.

Why? The genesis for this was not having smaller bills on me and as a result costing me more than I hoped when tipping on a recent trip to Chicago. I was staying at a nicer hotel and at almost every turn there was someone to tip. As most ATMs today just give $20 dollar bills, that was all I had. Needless to say it made me look like a really generous guy.

Inflation Hits Gratuity

With the prices of everything going up over the last several years, restaurants have not been immune from this. It is evident in not only the menu prices being higher, but the suggestions for what to tip the wait staff are right up there too. You know those “tipping tables” you see at the bottom of your bill, the ones that list percentages and the dollar amounts to make it “easier” for you to tip? In the past they would likely offer 15% and 20%, and maybe sometimes 25%. These days I am seeing them starting at 18% and sometimes going as high as 30%! That, and more restaurants are automatically adding a tip on parties larger than 4 plus that tipping table too. Clearly restaurant staff are being hit by inflation like the rest of this, and with the overall check being higher, many diners are likely not tipping as they used to.

Thus I started carrying fives on me. Doing so was made easier by my new bank’s ATMs offering $5 bills along with $20 and even $1 bills – it also offers $100 bills as well and, though a popular thing to carry on you in Wisconsin I pass on those, but I digress. It allows me to tip appropriately, as well as not look too cheap by handing someone simply a one-dollar bill.

Making It Real

Carrying more cash on me has been something I have actually been doing for a while. From every expense you make being tracked to ginormous bank statements listing those very transactions to having had a few attempts of hacking of my bank accounts in recent years, by using cash more reduces all of this. Not to mention some merchants are passing along to their customers their credit card fees. Several local gas stations are offering cash prices up to 5 cents off a gallon. With filling up 2 cars every week, this adds up quickly, and I’ll take the reduced cost of anything anywhere I can. Even though the stands at the farmers market take cards and accept payments from mobile apps like Venmo, they are always appreciative to take old-fashioned fiat currency.

Deconstructing Carrying Fives

When it comes to inflation we often feel powerless to merely succumbing to it. By carrying five dollar bills on me it is attempt to counter this wave. Seeing cash actually leaving your wallet makes you think about what you are doing with that money, more than a piece of plastic or QR code ever will. By placing a bill in a tip jar or someone’s hand makes the acknowledgement of gratuity more real. One $5 is easier than fishing a couple of ones from your wallet and makes a little more generous statement without going over the top.


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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