The next likemind will be Friday, January 21, 2011 in dozens of cities around the world.

In Chicago, it will be at Argo Tea, 140 S Dearborn St. at the corner of Adams and Dearborn Streets in the Loop from 8:00 am to 10:00 am.

I call likemind a gathering of creative-minded people, from various disciplines including Internet, advertising, art, social media, et. al. For more on likemind, read this great article on likemind Chicago from the Newcity and likemind from the New York Times. Follow @likemindchicago on Twitter.

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“They just don’t get it” is a phrase I hear a lot when people who work in social media talk about people or companies that are new, struggling or resistant to being immersed in social media. Part of this frustration on those who are consumers or consultants is around the educational component of it. Part of the frustration of those who don’t know or understand social media is the complete need to be educated on something that, in many cases, is altogether new to them. Thus there is a need for education to make everyone’s lives easier.

Educating people on social media, from organizational cultural change to actually tweeting and everything else in between and around it is the talk in Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business, a book by Barry Libert. The author presents a good book in Social Nation on what social media is, and does a great explanation that it is not just a plug into an organization, rather in some cases how it drives change and thinking of what an organization actually does.

As a believer, practitioner and “walk the talker” of social media, did I have takeaways from this book? Surely. And many of these are driven by interactions with clients and prospective clients with regards to their approach to social media.

Getting into social media today is more complicated than getting into the Web in its early days – I recall fondly building my first commercial Web sites for clients going back to the mid 1990’s. Back then it involved a lot of education and there were always new and changing elements. Today it seems like all that is involved in social media, still in its infancy, is much more comprehensive, intricate and to some complicated than the Web’s infancy. Working with one firm for a Web site may have been all you needed then, today you may work with one offering many services, or many offering just one.

Explaining it is not enough and may not always be relevant – just like businesses need to define their niche, social media needs to be articulated to that niche for it to truly be understood. In the book, Libert gives examples about Zappos, Apple, Google and Ducati, but very few about small to mid-sized businesses. These are good examples, but as I can see using his book as one to offer to a client or a prospect client to digest, more relevant issues to less than large companies are more relevant to a small business, especially as I see more copies of this book being read by entrepreneurs than corporate executives.

You need to talk to everyone – Often people think being a social company is just talking to customers, when it should be to talk to everyone, including all employees, partners, investors, etc. Having a common voice to all will make communication overall easier.

Social Nation is a good primer for a business or individual currently not using social media, or is personally but not professionally. It is not for someone already engaged or working with social media, such as myself, as the book is preaching to the proverbial choir at that point. Although saying that, the accompanying Web site to the book, at socialnationbook.com - offers a unique and interesting social quotient (SQ) test. Coming off of reading StrengthsFinder 2.0, this was a similar experience. So what is my SQ? The 3 words that were presented to me after the quiz were Visionary, Creative Thinker and Transparent. You can take the quiz yourself, and there is no charge for it.

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Previously I talked about playing to your strengths. This doesn’t mean being complacent and not growing yourself. Hardly, it says rather than focusing solely on being super humanoids, let’s look at what we do best and leverage the heck out of it.

Among all the self-help business books out there is one which focuses on this – helping you identify your strengths and how to use them to your advantage. StrengthsFinder 2.0 is from the Gallup Organization. It is the second edition of a book which came out from the poll people in 1998. This book was recommended to me by a colleague and I bought my own copy of the book.

StrengthsFinder 2.0 comes with a single-use code for an accompanying Web site. The main feature of the site is the assessment. It is a survey which takes about a half hour to respond to all questions, and upon completion it gives you a list of your top 5 strengths, which come from a pre-defined list of 34. I took the assessment test first then read the book, upon my colleague's recommendation, rather than reading the book first. He recommends this approach so that the person who takes the assessment will have no preconceived notions of what the results will be.

After taking the Web-based assessment, here’s my top 5 strengths:

The above photo is of the cover of the book, where you can write your strengths after removing the dust jacket. If you don’t see the photo, my top 5 strengths are: Activator, Adaptability, Relator, Connectedness, and Responsibility.

Now What?

After I got my results from the assessment, I sat back and took a look at the 5 words given to me. At first glance, they were not a complete shock or surprise to me. I like to think I know myself pretty well, and coupled with what others have said to me about me, these were in line with what I would expect from such an assessment. That being said, I did not know specifically these would come up as my top 5 strengths, so it was a good use of my time.

I then went to the book, reading the opening then the write-ups on my top 5 strengths. For each, there is a brief discussion on it, quotes from a selected people who have the same strength, “ideas for action” on how to leverage this strength, and tips for working with someone else with the same strength. Following reading on my top strengths I read through the remaining 29 strengths defined in the book. After reviewing the entire list and reflecting on all of it, there certainly are others strengths defined which would apply to me, but I am not discounting the top 5 selected as it is a good list to work with.

My takeaway from StrengthsFinder 2.0 is the overall experience that is the book, from the assessment to the discussion on all strengths identified. Although I don’t consider myself an expert at assessing people, I do consider myself a decent judge of character and how to get the most out of people whom I work with. As Gallup is the expert at surveying, this was a great process to see how the questions in the assessment derived this list. The Web site has other tools, including one which allows you to make a poster of your strengths. I have this posted in my office, and glance at as a reminder on occasion.

I recommend StrengthsFinder 2.0 to anyone who is interested in playing to their strengths. It was not a complete life-changing experience for me, rather a good reaffirmation of who I am and what I can do. I do recommend getting a new copy of the book so you can get the code to take the assessment and get the full effect of the book.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Book Take-Aways • Business • Strategize • (2) Comments • Permalink

“Play to your strengths” is a phrase I use a lot. I feel most of the time I say it to myself, in observation of something I or others do. All in all, it is great advice and something I may tattoo on my forehead backwards as a reminder for whenever I decide to take on something I really shouldn’t, as it isn’t in my “strengths zone” (I made up that term, feel free to use it!).

You may have just read that and thought, :”what a wimp, he’ll never go anywhere as he is not a risk taker.” No, that’s not what I said. I am all for taking on something new, stretching boundaries, expanding knowledge and awareness and recognizing and taking risks. There’s a big difference between taking on a new role or project, parachuting out of an airplane and, say, plumbing.

When evaluating a new move, there is always that “butterflies in the belly” feeling, and it maybe as much euphoria as anxiety. In breaking down the components of a move, maybe it may not as much of a stretch as you had thought. For example, when I moved to Chicago several years ago after I broke it down, it wasn’t as big of a deal for me as I had originally thought, not to mention what others thought as they did not know my thought process.

In playing to your strengths, you are not being weak. Rather, you are using and exploiting what you can do and analyzing anything new to see if you even want to do it yourself at all. Learning new, complicated software may be a challenge you want to do with little downside, other than the time you are spending on it that could be spent on something else. Expanding a business to a new city or country may be more logistical and cultural than you could have anticipated. Deciding not to do these as planned but instead hiring someone with the skill or partnering with someone in the new location could achieve the same goal. If the end result achieved, you may have just played to your strength to facilitate and manage the relationships.

Earlier I mentioned plumbing. This is something where I should have played to my strengths and just hired a plumber out of the gate to fix my toilet. I did assess the issue, went to the mega hardware store and was told all I needed was a US$5.00 flapper to fix it. What I didn’t assess was the potential downsides, namely I would do damage I couldn’t fix like breaking the overfill pipe in the toilet tank trying to replace the flapper, and as a result would have to use my daughter’s beach pail to flush the toilet until the plumber came to fix everything, which in the end was much less than the value of my time and the aggravation on my family. Thus the accompanying photo.

Strengths have been on my mind a lot recently as I just read the book StrengthsFinder 2.0 and took the accompanying strengths assessment survey. I will write about this book separately. In the meantime, my strengths will always come into play, even as I am expanding into unchartered or simply greater waters.

What say you – do you play to your strengths or just go with your gut and take on a task? Or something else? Please share your thoughts in the comments.

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Business • Strategize • (7) Comments • Permalink

The next likemind will be Friday, December 3, 2010 in dozens of cities around the world.

Note this is not the usual 3rd Friday of the month, as there is a combined November/December likemind each year due to the holidays.

In Chicago, it will be at Argo Tea, 140 S Dearborn St. at the corner of Adams and Dearborn Streets in the Loop from 8:00 am to 10:00 am.

I call likemind a gathering of creative-minded people, from various disciplines including Internet, advertising, art, social media, et. al. For more on likemind, read this great article on likemind Chicago from the Newcity and likemind from the New York Times. Follow @likemindchicago on Twitter.

Did you enjoy reading this? You are welcome to subscribe to The Hot Iron by RSS feed or by email.

Announcements • Business • Technology • Thrive • likemind • (0) Comments • Permalink