If a day goes by where you don’t learn something new, what good is it really? Sometimes that new nugget of knowledge is welcomed and cherished, and sometimes it is scary as all hell and you wished you didn’t know it. Nonetheless, learning is what we do on this journey of life, whether we like it or not.

As this is the first “normal” Friday of the 2014, I have decided to start writing what I have learned in the previous week. As it is already 10 days into January, I will also include what I learned since New Year’s, and maybe a thing or 2 from the holidays.

So here goes:

• You know those latches that you put on your hotel room door at night? Do you think they are completely foolproof and nobody can get by them? I learned the hard way that you can, with a few pieces of paper and this creepy video on YouTube.
• There is a Village of Lakemoor, Illinois and they have red light cameras.
• While everybody is talking about how fast food employees don’t make enough money, do you know how much – or little – your child’s daycare teachers make? Or the person flying the airplane you are on now? As I have no links for this, it was based on personal conversations.
• I was not the only person waiting for the Hug Train when it pulled into Chicago last week. It was great meeting Molly and of course great seeing Arie again.
• I have always said you shouldn’t get used to a desk (and have thought of writing about that fact here at The Hot Iron) but I got a lot of work done this week back at OfficePort Chicago. Thanks to James, Shaul and Mike for allowing me to come back every so often to be productive and social! And if you are looking for co-working space in Chicago, you must check out OfficePort for yourself.
• With all of the problems Southwest Airlines had over the last week with snowstorms, delays and baggage handlers, one area where they really shined was with social media. I was able to rebook flights for family via Twitter direct messages. Seriously, and direct messages only! Thanks to Verity at Southwest for your help.
• Underground nuclear tests were done in Mississippi.
• There is something called krav maga and it is good for you.
• Recent start-ups in Chicago can allow me to: get my dry cleaning picked up and delivered within an hour of requesting it with Dryv, donate clothing and other items to Goodwill via UPS with Give Back Box, listen to the local news in a podcast-like format with Rivet News Radio, and if I had a store with ever-changing inventory I could easily maintain a Web site of it with Live Storefronts. I am exploring all of these services more and hope to write up more on them.

Maybe you learned something new yourself? Please share your thoughts in the comments of this post.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Editor’s Note – This is a guest post from CT Moore, a recovering agency hack who helps brand leverage search and social media to meet their business goals online. By day, he heads up Search and Social at Publikit, a boutique web dev agency in Montreal, and also runs Socialed, a digital consultancy that provides digital strategy to both start-ups and multinational brands alike. You can find out more about him through his personal blog.

Aha! Another year is about to come to close and a new one will soon begin. And if you’re any kind of marketer (or business person for that matter), you’ve probably started thinking about what you could start doing in 2014, or at least do better in 2014 than you did in 2013.

Well, if that’s the mind frame you’ve been in, I’d like to suggest 3 potential New Year’s Resolutions that you should probably apply toward your upcoming marketing efforts. I have to warn you, though: if you’ve already made up your mind on how to tackle things in 2014 and aren’t open to feedback, you should probably read no further — I’ll just end up saying “I told you so” ;)

#1 OWN Your Media

Paid media is the placement you pay for: ads, commercials, etc. Earned media is the PR and social media wins you get from doing awesome stuff and providing great customer service.

Owned media, however, is the stuff you produce that people actually care about. In fact, what kinda of makes it “media” is that people actually pay attention to it (unlike ads). It can be anything from just really helpful how-to’s to outright entertaining viral stuff, but the point is that it gets you exposure with the right target market, just like PR or advertising would.

The only difference is that you made it. And right now, 78% of CMOs believe that branded content is the future of marketing, with 25% of budgets going to content. So in 2014, start thinking about how to own your media.

In fact, start investing in media worth owning. Because, at the end of the day, content is a lot like tattoos: it can be either cheap or good, but not both.

Good content costs money to make, and you have to keep at it for a while before it pays-off; but when it pays-off, it really pays-off. From branding to public relations to SEO, it’s one of the few channels that also contributes something to all the other channels.

#2 Get Serious About Mobile

Yeah, I know: a lot of you think you’re serious about mobile? But are you really? I mean, are you anywhere near the companies whose marketing you admire/envy, and/or can you actually implement the kind of strategies they have going on??

Now, I could dig up a bunch of stats and quote them to create urgency and make you sympathetic to my point. But, instead, I’ll just guess (i.e. “assume”) that enough of you reading this have smart phones (and are sufficiently attached to them) that I don’t need to do that kinda thing. So let me leave you with a kind of barometer / checklist to figure out just how the eff you’re supposed to tackle mobile in 2014:

• Mobile Sites: I’m still shocked by just how many top-tier companies/sites/portals fail at this. If you don’t have a mobile site, get one. And if you already have one, make sure that I’m redirect to it if I visit your site from a mobile device.
• Mobile App: If your business is driven by user-experience (e.g. commerce) or content, release that App already! No repeat customer or returning user wants to deal with your mobile site. And even here I can think of a few content portals who have an otherwise great mobile engagement strategy but no mobile app…
• Mobile Campaigns: If you’re already investing in display ads, PPC, and/or SEO, start looking at how you can divert some of that toward targeting mobile users; there are enough of them using mobile apps and searching via mobile devices that you can’t afford no to.

Okay, so you get the point? Good! Let’s move on….

#3 Start Listening to Your Customers

So maybe you’re already doing the mobile and content thing, or may you’re not but (hopefully) are gonna start. Either way, you’re going to have to measure your progress. And, of course, you’re going to be measuring and monitoring what user actually do once they engage with your brand.

But are you being proactive in that measurement? In other words, are you actually trying to gage how your users specifically and the market at large feel about your industry?

For starters, start looking at what people are already saying about both you and your competitors. Tools like Salesforce Marketing Cloud are great for this kind of thing. They let you monitor not only your brand name but what people are saying about your industry and competitors, in general.

Step it up a notch, though, by finding what your actual user and site visitor think. There are a few service providers that can help you do this, but the (ubiquitous) one that comes to mind is iPerceptions. You’ve probably come across them in the form of their 4Q survey, which is a free tool. But they also offer a bunch of voice of customer measurement tools you can upgrade to to make sense of the data that you collect via the 4Q survey.

The point is (1) stop assuming you think you know better than your (potential) customers, and (2) stop looking at what your users might’ve done and start considering what they’re actually looking for. Because that’s the kind of insight that’s not only gonna help you step up your marketing game, but develop better products and services, the likes of which you might’ve not otherwise considered…

New Year, New Start

If you’ve read this far, I want to make one thing clear: I’m not saying you have to follow my advice. I’m just saying you should.

You’re free, of course, to disregard my advice, but I’m confident enough that you’d be wrong to do so that I wrote this blog post and put my name on it. So give it some thought; sleep on it; and do whatever it is that you have to do to “tear sh*t up” in 2014 that you’ll be too busy either optimizing some version of your site or developing new product/service that you won’t give this post another thought ;)

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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For as many great major and incremental changes LinkedIn has made the business social networking service, they have eliminated a few services which I found resource rich and grew dependent on. One was LinkedIn Answers, a robust business question and answer section of the service which was shut down and disappeared earlier this year. Add to the list the RSS feed of network updates, which a few days ago I was informed it is going away as of the end of this week on December 19.

The following is an image of the email message I received from LinkedIn.

The following is the text of the email message I received from LinkedIn.

Dear Mike,

At LinkedIn, we strive to provide a simple and efficient experience for members so we continually evaluate how our current products and features are being used.

This sometimes means we remove a feature so we can focus our resources on building the best products.

We'll be retiring the LinkedIn Network RSS Feed on Dec. 19th. All of your LinkedIn updates and content can still be viewed on LinkedIn, or through the LinkedIn mobile app.

Please visit the Help Center for more information about the LinkedIn Network RSS Feed retirement.

Thank you,
LinkedIn

For some time now I have been subscribed to the RSS feed of my network updates. If you use LinkedIn, this is the information on its home page, which shows updates to your connection’s profiles as well as articles they have shared, groups they have joined, if they have a new connection, etc. This would allow me to see each and every update in my growing network, which was valuable to see where people were moving and information they were sharing. It was also much easier to read, as I could scan the headlines of these changes and posts, and click on anything I wanted more information on.

In other words, the network RSS feed was simple and efficient. But wait, isn’t that the same reason why LinkedIn gave for killing it?

If you couldn’t guess I love RSS!

It goes without saying that I love RSS as it is the primary way I keep informed. RSS is not just for blogs, as I get it for news, weather, sports, events, and networking information. Of course the networking information will decrease as a result of LinkedIn eliminating the network RSS feed.

Using my RSS reader of choice, Fever, I am able to aggregate all of the above information and then some. In the case of LinkedIn, I feel because of the RSS feed I am visiting their site more often, and in the process viewing the banner ads they are selling, not to mention good old-fashioned networking. Did I mention I am viewing the banner ads more often as a result of RSS?

Business decisions for business networking

My guess is I am one of a small minority of people who actually subscribe to the RSS feed, and as a result they are simply turning off the functionality. LinkedIn promoted the RSS feed, complete with the orange RSS icon, at the top of the network updates list. I can’t remember the last time I have seen this. As I have seen little uproar from others about the cancelling of this service, maybe that minority is, as I’d say in Boston, wicked small?

In addition, by controlling the display of network updates, they have the ability to offer more information and services, such as sponsored updates. I have noticed these on the site but not in my RSS feed. Of course to add these to the feed would cost money and resources, and from their message, this is something the new-publicly traded business does not want to do.

RSS is still not dead, #VIVARSS

In the end, after the dust settles from the nuclear winters, it will be just the cockroaches and RSS. Why? Well, as for RSS, it is open and distributed, does not rely on a continuous network connection to work, and is very simple to read and process. After Google killed its Reader RSS aggregator, many wondered if RSS was dead technology. Where it may not be the shiny new object on the Internet that it was, it is a core service that can easily be adopted and utilized, and that in itself makes it valuable.

Did the LinkedIn Network RSS feed shutdown impact you? Did you even know it existed? Share your thoughts in the comments of this post.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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There were screams of joy across the Land of Lincoln (or at least in my corner of it) as I received an email inviting me back into the affiliate program for Amazon.com called Amazon Associates. So why not join me in celebrating by clicking the link below to buy this beautiful Platinum Cushion Cut Blue Sapphire And Round Diamond Pendant?

A Little Background

Residents of the state of Illinois were tossed out of the program back in 2011 upon the state’s passing of the Main Street Fairness Act. The law recognized affiliates of Amazon and other online companies, those who did not have a physical presence in Illinois, as the physical presence of those companies, and thus required purchases made through affiliate links and Web sites to be taxed with Illinois state tax. I wrote about this back then in an eloquent piece called Pat Quinn Screws Entrepreneurship In Illinois By Signing Amazon Tax Bill.

The intent of the law was to “level the playing field” – and I am quoting the politicians who supported it, including Illinois governor Pat Quinn – between brick and mortar stores across the state and online retailers, the latter who have been taking business from the former. Where the intent was good, the law did not do anything to make anything more fair for anyone. As quickly as Amazon dropped its affiliates, it never missed a beat in its own sales. Residents of Illinois were still buying from Amazon, and as a result choosing to not buy from local stores. It actually had a negative effect as people and businesses who were affiliates – from myself to other bloggers to coupon companies like Coupon Cabin – either lost money or were chased from Illinois to neighboring states like Indiana and Wisconsin. And as these people and companies pay taxes on their affiliate earnings, the state lost out on that tax revenue.

Welcome Back

In October, the Illinois Supreme Court struck down the Main Street Fairness law, paving the way for the return of the program. Just hours before I wrote this post, I got an email from Amazon Associates inviting me back into the program, and the text of the short but to the point email is below.

Hello,

We're pleased to announce that the Amazon Associates program is again open to residents of the State of Illinois. We're now able to re-open the program because the Illinois State Supreme Court recently struck down legislation that had forced Amazon to close the program to residents of Illinois. Amazon strongly supports federal legislation like the Marketplace Fairness Act that’s now pending before Congress, which is the only constitutional way to resolve interstate sales tax collection issues.

Residents of Illinois who would like to participate in the Amazon Associates program can submit an application here:

http://affiliate-program.amazon.com/gp/associates/apply/main.html

Thanks for your past participation in the Amazon Associates program. We hope to see you again soon.

What it means to myself and others

The return of the program is definitely good news for those who run affiliate programs or are seeking to monetize their Web sites. The world of affiliate marketing is vast and, in my opinion, fascinating and too much to talk about in this post alone. For myself and this little corner of the Internet called The Hot Iron, I am certainly not looking at the return of the program as a cash cow. In the past links to products – namely books and electronics – were affiliate links to Amazon, and if anyone purchased them, I would get a percentage of the cost.

This is why I am welcoming back the program with what I found as a very beautiful piece of jewelry, let alone pricy. The affiliate earnings for this pendant would pay for a nice vacation, or a couple of months of my daughter’s daycare. I will admit I never got rich off the program in the past, and I don’t see myself doing so in the future, as links on The Hot Iron were never obtrusive and hopefully a compliment to the site.

I also welcome your thoughts and questions on Amazon Associates in the comments to this post. I am curious if the return of affiliate programs like this one will impact you or not, or if you even knew they went away to begin with.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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About a month ago I wrote here on The Hot Iron about how Divvy, the extremely popular bike sharing program in Chicago, did not offer helmets. I also discussed several options for them to offer helmets to their riding customers, including people selling them to the idea of a helmet vending machine.

Little did I know such a helmet vending machine had been developed, and last week was introduced in Boston for its bike sharing program. HelmetHub is a vending machine which was born out of MIT, and offers to either sell or rent a helmet. The vending machines have a style similar to the bike rental stations in Boston and Chicago (which are run by the same company) and will fit in well with those stations.

You can read more about HelmetHub on their Web site and see pictures and options for the vending machines.

It’s great to see such a service offered, and nice to know I was not the only one thinking along this line.

Would you buy a helmet from a vending machine? I welcome your thoughts in the comments of this post.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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