Where the Anchorman movies were a good laugh, weaved in between the puns was a story of both the “golden age” of local broadcast television and the genesis of cable television, which had a transformative effect on local television.

As I grew up in western Massachusetts, the local TV station to watch was WWLP channel 22 in Springfield, MA. It was an NBC affiliate who consistently was the ratings leader for news and local programming. Part of that local programming included editorials by the station’s president, Bill Putnam, which were highly informative, opinionated and entertaining. When I heard that Putnam and his then business partner (and now wife) Kitty Broman Putnam wrote a memoir about the formation and the behind-the-scenes of the operations of WWLP, I had to get a copy of it. That memoir, How We Survived in UHF Television A Broadcasting Memoir 1953-1984, includes insider information and photos about not only the founding of the TV station, but the UHF television band and entities like the Federal Communications Commission (FCC).

Though there are many tales which are local to western Massachusetts, from places to politicians, it is a book for anyone who is interested in broadcast communications and its history. For someone like myself who is interested in that and local history in general, it is an interesting tale, spanning over 30 years, of the creation, evolution and positioning of a local television station during a time when broadcast television was evolving and positioning as well. It was of course interesting to learn the why’s and what-else’s about the TV station that I probably spent too much time watching during my own evolution and positioning.

Learning the “inside baseball” of WWLP (whose call letters come from Putnam’s full name, William Lowell Putnam) was of course a great takeaway for me from this book, but there were others that make this an interesting read for others, including:

• Entrepreneurial ventures come different forms - When you think of a business labeled with the word “entrepreneur” one often thinks of a small space with a shoestring budget in a remote office. This was the case with WWLP, whose studios were atop a mountain and was built by Putnam and other staff. Where what you saw on TV looked polished and expensive, it was far from that, and the station also had a stable of investors who help funded the lean operation. Plus in those days, long before high-definition television, studio sets could have been made of cardboard colored by markers and you wouldn’t know the difference.
• The tools are always getting better - This is a term I use quite a bit, especially when describing the evolution of my former Web consulting business, where changes in technology often drove changes in the business model. The same can be said for television, whether it was in broadcast transmitters or from black and white to color pictures. Being aware of these changes and having the capital – both money and time – to address and adapt to them is important in the survival and thriving of any business.
• You’ve got to know when to fold ‘em - Putnam, Broman and company sold WWLP in the mid-1980’s and got out of broadcasting altogether. This was in the early days of the large expansion of cable TV across the US. Though local broadcast stations would get their signal carried on the cable, the revenue model for those same local stations was not defined, nor was it understood what the real impact of cable would be on broadcast. With this on the horizon, Putnam got out of the business early, at a time when he was able to sell for a good profit.

Though How We Survived… hasn’t made many national top-seller lists, it is an entertaining read. It starts technical where Putnam goes into the definitions of what the story of people and places is about. It then ends with recipes by Kitty Broman, who in addition to her leadership role hosted a daily TV show. One thing the book doesn’t do is get into too much detail about all of the various on-air personalities, and only mentions a few of them. One is Bill Rasmussen, who was the sports director at WWLP prior to founding ESPN.

As I do with all of the books I read, I like to give them to others. I am giving this to my friend Tom, as he grew up watching WWLP like myself, and lived near the access road to the mountain-top studios.

Have I convinced you to read this book? Have you read it? I welcome your thoughts in the comments to this post.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Photo credit: Wilke (?@Wilke_411) via Twitter

Yesterday I had a distinct honor to guest lecture to college students on the topic of blogging.

I was invited to speak to 2 classes at the University of Wisconsin-Oshkosh by journalism professor Dr. Sara Steffes Hansen. As part of her classes where she is teaching the students all aspects of blogging, each student is building a real, public blog. What better way to learn blogging than with real-life experience?

As someone who has his own blogs and has built blogs for clients, I have learned on the job about blogging as well as keeping up with trends and changes to blogging over the years. One challenge was focusing on key elements to share with the students and keep it to a brief presentation with time for their questions. Another challenge was that I would not be able to be physically in the lecture hall on the Oshkosh campus, yet deliver my messaging in an interesting and engaging way.

As with my own writing style, I decided to tell the story of how I got into blogging myself and then focus on areas that I felt were important to the students, including the art and science of writing and writing on a regular basis, plus some key pointers about blogging such a sharing and social media integration.

For the presentation itself, I created PowerPoint slides and used technology from Personify to literally insert myself into the PowerPoint presentation so that when the students were looking at the screen they saw both the slide material as well as myself, as you can see from the picture above. As the Personify technology is extremely unique in itself, I'm already writing another post on using Personify and how I was successful in conveying myself, my style and my message to the students remotely – watch for it soon.

I have posted the slides from the presentation to SlideShare and you can link to it here or view embedded below. I kept the slides at a high-level and spoke to the details so that the students did not have to read slides, and by using the unique Personify technology I was able to make that happen very well. If you look at the slides and are wondering about the references to Ernest and Edgar, those are to 2 “other” famous Chicago-area writers, Ernest Hemingway and Edgar Rice Burroughs, as I used them as examples of different approaches to writing.

Thanks again to Dr. Hansen, the team at Personify and the students who asked great questions and shared the presentation on social media. It was great getting back into the classroom and I am looking forward to my next opportunity.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Goals by nature are complex. At least that’s how I see them. As they segue to an action plan to achieve them, they must be clear and not too wordy, yet not vague or they will lose their meaning. Often times goals are “boiled-down” to a phrase or even one word for marketing and promotional purposes as a simple rally cry to those who are a stakeholder to these goals.

In the book One Word That Will Change Your Life by Jon Gordon, Dan Britton and Jimmy Page (not the guitarist), they propose you simply have 1 word as an overall goal for yourself for a year. They present a rather simplistic yet thoughtful process by looking inward, opening yourself up to discovering the word, then applying it to your year.

As I read this several takeaways came to me, including:

• You need to find a process that works for you – The steps in this book may work for you, and also they may not. Sometimes it takes a book like this to help you though such a process.
• Divine intervention is not for everyone – The book is based on faith in God in order to open one’s self to ”receive” their word for the year. This may be a turn-off for some, perhaps those who do not believe in a supreme deity. That being said, if you are a spiritual person, you can still follow this process without acknowledging a god to open up and find your word.
• Maybe simple is all you need? – If you are typically someone who does not set goals, or are someone who belabors the process to do so, following a simple process in this short book may be exactly what you need.

As simple as the concept is for One Word, the book is as short. It was written to be read in less than an hour, and tells a good story on how the concept was formed, how it works and how it has been used by others. One Word was another book I owned and found when I moved – note there are more to come! I don’t recall the inspiration for getting it, but my guess it was its process meaning around goal-setting.

So I set a phrase and not a word

As I started 2015, I thought about this book that I had read a while back and decided to open up and see if I could come to a word to guide me through the year. As I reflected on where I was and what I was doing, what came to me was not 1 word but 3, and after trying to come up with a good 1 word for the 3, I decided to stick with the 3 – mix it up. As I am creeping up to my sixth decade on this planet, I often find myself getting a little stodgy and repetitive. I could be going to the same stores or reading the same blogs and sites or simply doing the same thing. Why not mix it up, expose myself to new things, foods, places, people, even if the change is slight. This way, I am making small, incremental changes in my life, which won’t seem as obvious while in the process.

For myself, I will use the hashtag #mixitup to mark things new and different for me.

As always, I welcome your thoughts on the concept of One Word and the book itself. Have your goals so far this year been a challenge and you’re looking for something new? Or have you followed One Word and chose your own? Please share in the comments to this post.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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It’s a power grab out there, and it’s every woman, man and child for themselves!

No, I am not talking about politics, rather something even more daunting of a challenge – the battery life of mobile phones and other portable devices.

The more we use these devices, the more we need them powered. In addition to this take into consideration that these devices can drain power from batteries unbeknownst to us, due to everything from leaving features turned on when unneeded to poorly written software running on them. Add to it that batteries are not made to last forever as well as many devices are not made to let you change the battery, it is no surprise a market has been unleashed over the past years for portable, external battery chargers.

When I heard about the Viivant Powerbank product line, I was interested to see what they were bringing to the marketplace for batteries – from design to features. I just received a Viivant Powerbank set to evaluate, and below is the video of the unboxing of the batteries (yes, 2) and my initial thoughts and impressions. You can view the embedded video or click here to view the Viivant Powerbank unboxing video on YouTube.

My initial thoughts can only be related to the appearance of the batteries, prior to me putting them to the ultimate test of charging my various devices around the household. As I mentioned there are 2 batteries – a larger one which can charge a device up to 7 times and has the ability to charge 2 devices at once. It also has a stylish case and power remaining display. Also included is a smaller, short cylindrical battery which can hold a single charge for a single device. It also has a color indicator for charging, but the light is within the case and is only illuminated when something is plugged into it.

Compared to other batteries I own and have seen, these are very comparable in size and weight. The larger battery has a unique design to it, and the fact it can charge 2 devices at once is an extremely functional and needed feature. I am also impressed that both of these are bundled together – most other batteries I have seen are only sold individually, and I bought my own current high-capacity battery and smaller-capacity ones separately. Couple this with competitive pricing on Amazon, the Viivant Powerbank batteries are also a very affordable option as well.

Next Stop, Wonderland

As I write this I am charging the batteries and will put them to the true test. I plan to report on how they do – either here and/or on my Twitter account @thehotiron.

I must also note that I did receive these batteries from Viivant for evaluation, and there was no expressed or implied contract as to how I use them or what I say about them. Why am I saying this? Read this post here on The Hot Iron about the FTC and I’ll leave it at that and wait for these batteries to charge.

Do you own a Viivant Powerbank? Are you considering getting one? Do you have any questions for me as I evaluate them? Please leave your message in the comments to this post.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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Happy 2015! As today, the second day of January, officially marks the first business day of the year, and by now most have recovered from the merriment of New Year’s Eve, I would like to wish you all a great new year.

Where rolling to a new calendar also comes with resolutions, mine is simply to mix it up in 2015. I started the new year off much differently than I did in past years: sans kids, just me and my lovely wife at a Spanish restaurant, where just about every year that I can remember has involved Chinese food (a Boston tradition) and the past several years have been with our kids, even if they were sleeping in the next room. This was a fun change, and a great way to ring in 2015.

So in mixing it up in 2015, I am not looking to make major strategy changes, but smaller, incremental changes that I see as adding up to something bigger and better. Maybe I take a different route to go someplace, or a different approach to reaching out to someone, or simply wear a different color socks on occasion – I am hoping to stop and think when I get into doing something routine or that comes too natural to me, and think how to change it in some way.

The Hot Iron at 8

December 30 marks the official anniversary of the launch of this little blog which is now 8 years old. It’s almost wild to think I have been at this, at varying degrees, this long. Writing is something I have enjoyed more and more over time, and it has been both a creative outlet as well as a way to vent some of my frustrations over business and technology – the overarching theme of this repository. Whether this is your first time reading or you are a long time subscriber – thank you!

I have written an anniversary post of mixed sorts over the years, and if you’re so inclined you can read them for the following anniversaries of The Hot Iron: first, second, third, fourth, fifth, sixth and seventh.

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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.

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