This coming Monday, May 12, 2008, postal rates increase in the US. For the most common postage value, the rate for a 1 ounce first class letter increases from 41 cents to 42 cents. I never understood why they don’t raise it by a nickel every several years rather than a penny every year, but I digress.

To avoid the catastrophe of post offices running out of 1 cent stamps to cover the increase, the US Postal Service last year introduced “forever” stamps. The premise is once you buy the stamp, it will always be valid for the 1 ounce first class letter rate. So if you bought a forever stamp at 41 cents today, you would not have to add additional postage when using it on Monday when the rate increases.

I laud the post office for introducing forever stamps, as there is surely a significant cost for printing and distributing the additional postage stamps. Not to mention you and I enduring huge lines at the post office to buy another penny stamp. Plus you get some small satisfaction of beating the system.

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Not too long ago I heard Joffrey’s Coffee was offering samples for bloggers to try. As someone who is powered by coffee, I couldn’t resist to take them up on their offer.

Shortly after signing up on their Web site I received a sample pouch of Jamaican Me Crazy, a flavored coffee. For the sake of full disclosure, the darker and more robust the coffee is the better it is for me. A couple of my favorite coffees are Trader Joe’s Bay Blend and whatever is roasting when I am at Costco – seriously! I brewed the pouch of pre-ground coffee in my Cuisinart Grind and Brew with the thermal carafe.

My verdict – I liked it. Though a flavored coffee, it did not taste like there was syrup poured into regular coffee, as some flavored coffees taste to me. It was a mild blend, but had a good flavor. Plus there was no noticeable difference in my performance that day!

On Joffrey’s Web site they offer a huge variety of coffees, and I will eventually get through the extensive list. I like to keep milder coffees on hand for visitors, and I will look into their bolder and darker coffees as well.

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Not a day goes by where my inbox is not loaded with at least one email message asking me to take a survey. I typically don’t mind sharing my opinions, however it has to be a win-win situation. This is where I am able to respond to survey questions using a Web-based form that is not loaded with a million radio buttons or checkboxes, and after completing the survey I feel good about completing the survey.

By the use of the word Hell in the subject, you can guess I am not winning with many of these surveys. Most times I click on a link, answer a few demographic questions, then I am onto the bulk of the survey. And bulk is the right word, as I am presented with a page jammed packed with radio buttons – typically to answer questions on a scale of 1 to something – and checkboxes.

The problem is there is usually too many, tightly spaced, and I always miss some if not many. There are usually no visual elements, like different colored backgrounds or lines, to differentiate each question. When I am confronted with such a page, I usually click the “X” in the browser tab and close the survey, never giving my answers.

If I do make it through the survey, many times I have an empty feeling that I didn’t really provide any information, rather satisfied someone who was looking for some response unknown to me. I once was told you can write a survey to get you pretty much any result you are seeking, and I believe it. Surveys that either do not offer a general text box or offer too many seem to fit the bill.

When someone asks you for an opinion it generally gives you a good feeling. Perhaps the real reason I find these surveys painful is that I never see any changes or results from them.

What do you think? No radio buttons necessary for the response.

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There’s that store over on the corner. It is one of your favorite stores or you just go there once in a while. But the next time you go by, it’s closed. Not just closed for the day, but closed for good. You feel bad as you liked going in there, but you may not have gone in there that often. You think to yourself if you only knew that they were near that point you could have done something – blogged on them, told your friends or simply went in there more.

For me there were 2 such places, an awesome Vietnamese/fusion restaurant and a coffee shop. Now a jeweler and a check-cashing store stand in each respectively. But what if each owner reached out to its customer base for help, would I have responded? I asked myself as I read about Toscanini’s, an ice cream shop I have visited in Cambridge, MA in a recent issue of Inc. magazine. In this case, getting behind on paying their taxes resulted in the store closing, and after an Internet appeal they were able to raise enough money to reopen.

As I said before, you can’t mess with the numbers. However, they did and paid the price for it, literally. Had they reached out earlier to their customers, how would they have reacted? How would I have reacted?

It’s times and events like this I appreciate the business networking connections I have made. As astute of a businessperson you are, it is easy to get caught up in the minutiae of your business and sometimes not see things with clear vision. This is when it helps for others to step in and offer advice, sometimes merely describing the situation as they see it. For Toscanini’s, they could have had an ice cream festival or some other event to bring in people and have a spike in sales, which could have helped their bottom line. With their stores being literally feet from the MIT and Harvard campuses, who knows what ideas could have been presented had they asked?

Your business may be yours, but it is also part of your community. Keep this in mind in good times and in bad. Where it takes a village to raise a child, those same villagers are integral to your business.

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So how was your tax season? For myself and Dunkirk Systems, LLC, it was not bad, namely because we have a certified public accountant (or CPA for those of us acronymically inclined) who is also a certified QuickBooks consultant. As a result of the guidance and consulting he has provided over the years, year end is extremely straightforward.

When I started out in business, I realized I knew my strengths, and numbers isn’t one of them. I am not completely inept at accounting, but I just didn’t want to be laboring over numbers, I wanted the numbers to be laboring over me! I sought out such a professional, found one, and it is one of the best decisions I made.

There are many ways to run your business, and many ways to not run your business. Having a firm grasp on the numbers – not just your bank balances but what you owe in taxes as well – can be one of the best indicators on how you are doing on a day-to-day basis, as well as telling the overall health of your business. We hire lawyers for legal help and we go to doctors when we are sick. A good CPA who understands your business and how you manage it financially can be a trusted partner to your success.

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