Check out the latest edition of Marketing Over Coffee, the #1 marketing podcast on the planet (at least I think it is). I sent a question to John Wall on the frequency of contacts to attendees of a conference prior to it, and he and Christopher Penn addressed it in this week’s edition.

John and Christopher meet up every Wednesday at 5:30 am to record the podcast, appropriately named for the location recorded – a Dunkin’ Donuts. It is a well-thought out and information-packed weekly podcast that is relevant not only to those in marketing but entrepreneurs and business of all sizes.

Subscribe to it today, and enjoy the coffee!

Business • (4) Comments • Permalink

If you are a regular reader of The Hot Iron you may know I am reading through all of the books on my bookshelf, blogging my takeaways from them, and passing the books along to friends and colleagues. One book I just finished is Free Agent Nation by Daniel Pink, published in 2001. Look for my takeaways on this great book soon.

At the end of the book it mentions the Web site for the book at freeagentnation.com. So I entered the address into my browser and it resolves to nothing, no Web site. Daniel Pink has a Web site for himself and one of his most recent books, Johnny Bunko. According to the Internet Archive Wayback Machine, the last pages of freeagentnation.com archived were on November, 2005, and it was a link to his personal Web site.

This surprises me, especially as the book is probably still sitting on the bookshelves of many entrepreneurs and in circulation. I am glad to see at least he still owns the domain name.

Web sites can and do have a shelf life, and taking it down can be the right move. However people still may be seeking the site or its topic. Routing Web traffic to another site at a minimum is straightforward and can suit those looking for the Web site, and maintain value for the topic as well as the domain name.

Technology • (4) Comments • Permalink

Diversions • (1) Comments • Permalink

I have just registered for the Great Chicago Networking Extravaganza, to be held on Thursday, May 8 in Lombard, Illinois. Yes, I will be venturing out to the suburbs of Chicago for this event, and I am looking forward to it.

This is the seventh such event put on by Lillian Bjorseth and Jason Jacobsohn. I have gotten to know Jason over the last couple of years, first virtually through our own blogs then in person. His blog, Networking Insight, is an excellent resource for information and tips on business networking. He offers straightforward, practical advice without hype, thus making it a popular resource for people not just in Chicago but worldwide.

With those credentials, this event will surely be an effective platform for meeting colleagues. Hope to see you there!

Business • (0) Comments • Permalink

Diversions • (5) Comments • Permalink