Happy Cinco de Mayo! Today is a day when many – at least in the US – drop down to their local pub and have a Mexican beer or drink. Or 5. However many may not know the real meaning of the day, which is celebrated in some parts of Mexico for the country’s defeat of the French army in the Battle of Puebla on May 5, 1862. Ok, I’ll admit I had to look it up myself as I didn’t know either.

Isn’t it interesting how people accept something for a particular meaning when the reality is different, and in a good way? It’s almost perfect timing that I received a box from Don Cenobio of his recently rebranded Tres Generaciones (or 3G) premium tequila. As it came in an attractive wooden box, I thought it would be great to make an unboxing video. Though they’re typically done for electronics, why not tequila? You can see the video below, or watch the 3G unboxing video here.

Late last year I was invited to a 3G tasting at Chicago’s Frontera Grill. There I met people from the brand, as well as others in social media to try 3G and talk about tequila, among other things. In the presentation by the brand ambassador, stereotypes of tequila – mostly negative ones - were brought up, and this was something discussed afterwards. The idea of premium tequila, one that can have a taste similar to vodka or even a single malt scotch, breaks some of those stereotypes. In other words, revealing the true definition of what tequila is.

Enjoy the video, and now I am going to enjoy what I unboxed. Responsibly, of course.

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