The Non-Personal Touch

By Mike Maddaloni on Saturday, March 03, 2007 at 12:15 PM with 0 comments

The other day I got a letter from a vendor whose name I will purposely withhold. By the nature of their business, my relationship with them is always personal. The letter I received was addressed to, "Dear Valued Client."

Am I really a valued client? They have my contact information to generate the mailing label that went on the envelope. How hard was it to do a mail-merge and address the letter personally to me?

Perhaps the letter was misaddressed after all?

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