Wouldn’t it be nice to find out what people are saying about you right now? Or your business or competitors? Using Serph along with other services like Google Alerts can help you keep track of who is saying what and where.

I was recently clued into Serph by Justin at Menuism. You can create a free account to manage your searches, or simply enter a search query and see what is being mentioned about that search phrase on blogs and social bookmark sites. You can also get an RSS feed of that search phrase, and Serph will deliver any new entries to your feed reader as they are found.

Like any of these services, they won’t find everything about every phrase. If you are a new business or new to publishing online, you may not get results right away. As I have been publishing The Hot Iron and promoting Dunkirk Systems for a while, I get frequent hits of their mentions in blogs and on other Web sites.

This post alone should send me alerts, as well as to Justin.

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