The Hot Iron

A journal on business, technology and occasional diversions by Mike Maddaloni

Friday, May 02, 2008

Radio Button And Checkbox Survey Hell

Not a day goes by where my inbox is not loaded with at least one email message asking me to take a survey.  I typically don’t mind sharing my opinions, however it has to be a win-win situation.  This is where I am able to respond to survey questions using a Web-based form that is not loaded with a million radio buttons or checkboxes, and after completing the survey I feel good about completing the survey.

By the use of the word Hell in the subject, you can guess I am not winning with many of these surveys.  Most times I click on a link, answer a few demographic questions, then I am onto the bulk of the survey.  And bulk is the right word, as I am presented with a page jammed packed with radio buttons – typically to answer questions on a scale of 1 to something – and checkboxes.

The problem is there is usually too many, tightly spaced, and I always miss some if not many.  There are usually no visual elements, like different colored backgrounds or lines, to differentiate each question.  When I am confronted with such a page, I usually click the “X” in the browser tab and close the survey, never giving my answers.

If I do make it through the survey, many times I have an empty feeling that I didn’t really provide any information, rather satisfied someone who was looking for some response unknown to me.  I once was told you can write a survey to get you pretty much any result you are seeking, and I believe it.  Surveys that either do not offer a general text box or offer too many seem to fit the bill.

When someone asks you for an opinion it generally gives you a good feeling.  Perhaps the real reason I find these surveys painful is that I never see any changes or results from them.

What do you think?  No radio buttons necessary for the response.


Posted by Mike Maddaloni on 05/02/08 at 04:00 AM
BusinessTechnology • (0) Comments • (0) TrackbacksPermalink


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photo of Mike Maddaloni of Dunkirk Systems

The Hot Iron strives to present unique content and perspective on business, technology and other topics by Mike Maddaloni, founder and president of Dunkirk Systems, an Internet consulting firm based in Chicago.

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