New And Old Retail Meet Via QR Codes

By Mike Maddaloni on Saturday, April 24, 2010 at 12:44 PM with 1 comments

Walking to the office today something caught my eye that I had to share, as pictured below.

photo of bus Stop ad in Spanish with QR code and Marshall Field’s, Chicago

Across from the former Marshall Field’s department store in Chicago on Washington Street is a bus stop. On that bus stop is an ad in Spanish for Google Android mobile phones. Prominent in the lower right corner of the ad is a QR code. What got my attention was the contrast of the old vs. new retail. The Field’s building, over a century old, with its iconic clock in comparison to the QR code on a non-English ad for a mobile device from a vendor barely over a decade old.

The real question is if these will continue to be 2 completely different retail concepts, or if they will come together as one?


Did you enjoy reading this? You are welcome to subscribe to The Hot Iron by RSS feed or by email.

BusinessTechnologyMobile TechnologyQR CodesThrive • (1) CommentsPermalink


Page 1 of 1 pages