Guerilla Nametags

By Mike Maddaloni on Wednesday, February 21, 2007 at 06:51 AM with 2 comments

As I am writing this post, my printer is hard at work cranking out nametags for the Breakfast Network Club. The BNC is a networking organization in Chicago that has morphed from meetings in the morning (thus the name) to holding specialized meetings by industry and discipline. I have been involved with the group for about a year and through it have made many networking connections.

I saw an opportunity to help with providing nametags as the group, like many of the entrepreneurs who attend the meetings, runs a tight ship. Each nametag features the BNC logo at the top and "nametag powered by Dunkirk Systems @ dunkirk.biz" at the bottom, with my logo in the place of my company name. The cost of the nametags is minimal – a box of mailing labels and the ink to print on them.

Is my phone ringing off the hook as a result? No. But that is not why I am doing it. My goal for sponsoring the nametags is name recognition in the Chicago market and goodwill from giving a little bit back to a worthy group. The president of the BNC, David Carman, also makes a point to introduce me when I am at a meeting and thanks me for making the nametags. But if the phone does ring from someone who saw my name on the nametag they wore back to the office after a meeting, all the better.

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