The Hot Iron

A journal on business, technology and occasional diversions by Mike Maddaloni

Sunday, July 08, 2012

Dunkirk Systems, LLC Shutting Down Its Facebook Page

At Dunkirk Systems, LLC we have decided to shutdown our Facebook page. We have recently changed our photo and cover to the following image and will shut it down within the next week.

Dunkirk Systems, LLC Facebook picture

Why are we doing this? After much thought, many reasons surfaced which led to this decision. The following is what I posted on the page.

Hello:

Thank you for your “like” and support of Dunkirk Systems, LLC. We have decided to shutdown our Facebook page and will do so within the week. As someone who has expressed interest in us in the past, we wanted to let you know this and the reasoning behind it.

Like many businesses, when Facebook started allowing business pages we created one. And like many businesses we did not have a plan for this. As much as we have consulted our clients on social media, we followed the cliché of the cobbler’s kids having the worst shoes and did not put in place and execute a plan for managing the site. So there it sat.

As we are continuously rethinking our business, this page came to the forefront. As a B2B business, we are not reaching out to consumers. We have never received business through the page, and as we look forward we do not see this as a place to solicit business. We also do not have the continuous volume of original content that will allow Dunkirk to be omnipresent in the changing timeline structure of Facebook. And we would not be thorough without taking into consideration our general concern for privacy and security which are frequently coming to the surface within the Facebook walled-garden ecosystem.

There are other ways to keep up with Dunkirk and get in touch with us, including Twitter @dunkirk, our Web site at DunkirkSystems.com and my blog, TheHotIron.com. We of course welcome your thoughts and opinion on this, and as the page is going away feel free to comment on it on the accompanying blog post at TheHotIron.com.

Regards,
Mike Maddaloni
Founder and President, Dunkirk Systems, LLC

What do you think? Am I crazy, spot on, or do you even care? Your comments are very welcome.


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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni, Founder and President of Web consulting firm Dunkirk Systems, LLC.



Posted by Mike Maddaloni on 07/08/12 at 09:11 PM
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The Hot Iron strives to present unique content and perspective on business, technology and other topics by Mike Maddaloni, a Web and business strategist based in Chicago.

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