The Hot Iron

A journal on business, technology and occasional diversions by Mike Maddaloni

Saturday, December 29, 2007

Domain Name Owners Not Who You Would Think

Guess who owns vista.com and schwagwhore.com? Hint – they are owned by separate entities.

One may think vista.com is owned by Microsoft in conjunction with their much-maligned operating system Windows Vista. However that is not the case – it is owned by online printer VistaPrint who purchased the domain name from Innuity, Inc. for $1.25 million. As of this writing the main domain name for VistaPrint is vistaprint.com, and vista.com redirects to it. This was a wise move by VistaPrint, as they can still leverage the Vista portion of their brand if they evolve from printed products.

I had looked up schwagwhore.com on a whim, shortly after getting my first shipment from StartupSchwag.com. Schwag is a term commonly applied to the items you will get at a trade show emblazoned with the logos – and Web sites – of the company handing them out. As I tend to collect a lot of schwag at conferences, I have been called a “schwag whore” before. Much to my surprise the name is registered to Turner Broadcasting. According to Domain Tools schwagwhore.com was registered earlier this year. It currently does not resolve to anything. Not sure why they have this one; perhaps a story they covered included the term in it?

Just a couple of stories from the wonderful world of domaining!


Posted by Mike Maddaloni on 12/29/07 at 04:00 AM
Domain Names • (1) Comments • (0) TrackbacksPermalink Bookmark and Share


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photo of Mike Maddaloni of Dunkirk Systems, LLC

The Hot Iron strives to present unique content and perspective on business, technology and other topics by Mike Maddaloni, founder and president of Dunkirk Systems, LLC, an Internet consulting firm based in Chicago.

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