I don't receive as many email newsletters as I used to. Part of it is due to reading the same content in the author's RSS feed, part is due to an effort to reduce the volume of email newsletters I receive. Of course, I always welcome email from real people!

One newsletter I look forward to reading every morning is from Perfect Customers, a firm that offers training on how to attract and retain your best customers. With no disrespect, this is a touchy-feely, motivational email. It offers tips to give you a boost as you start your day. But it is welcome among the spam and the latest news on what Web 2.0 company has been sold.

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