The Hot Iron

Thursday, March 17, 2011

Time Magazine Artistic QR Codes

Can QR codes be artistic? Of course, and if you need examples right away check out the QR Arts site. When large corporations use QR codes, many notice. When major corporations do something artistic with QR codes (or anything artistic for that matter) people notice even more. That is, if you recognize it is an artistic QR code.

The accompanying photo is of a bus kiosk ad in Chicago for Time magazine. The familiar red border of Time is clearly visible. It looks like soldiers are walking in a swamp, but they are actually walking in a QR code! The code itself is rotated 180 degrees so all 3 large corner squares are visible, which is a very valid use for them. It is also angled back. Both of these are why I question if to the casual person walking by, will they realize it is a QR code? Upon scanning the QR code, you are taken to a page on Time’s Web site on the topic of war.

What do you think – upon first glance would you think this is a QR code? Your thoughts are welcome in the comments for this post.

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Posted by Mike Maddaloni on 03/17 at 10:55 AM
Business • Technology • Mobile Technology • QR Codes • QR Codes In Action • (2) Comments • Permalink •

So the QR code actually works, even like this? That opens a lot of possibilities…

Comment by Bruno Pieroni
on 03/17/11 at 01:02 PM
 

@Bruno - yes it does, did you try it yourself?!

mp/m

Comment by Mike Maddaloni
on 03/17/11 at 01:07 PM
 

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