The Hot Iron

Thursday, December 17, 2009

Google Promotes Maps and Local Listings With Decals and QR Codes

It’s not everyday that someone says you’re a favorite, especially when that someone is Google.

Yesterday I received a letter from Google’s Local Business Team regarding my Internet consulting firm, Dunkirk Systems, LLC. It stated my Google Local listing is a “Favorite Place of Google” and reinforced this with stats – it was viewed 346 times in the 3rd quarter of 2009. Along with this letter of praise came a window decal stating “We’re a Favorite Place on Google” which features a QR code with a link to the mobile version of my Google Local listing. If you have a QR code reader on your mobile device, click on the accompanying photo to see a larger version of it from which you can scan the QR code and navigate to the link, or view the link to my mobile listing in your Web browser.

Where I haven’t done any poking around to see who else got a similar letter, there is some value in this, and just the opposite. First off, Google Local listings work. I have been seeing the hits coming to the Dunkirk Web site from the Local listing in my Google Analytics reporting. It is also yet another way to drive traffic to you and your business. Google Local also gives the ability for people to rate a business, similar to Yelp, which also provides businesses with window stickers.

For a retail establishment, this is a great program to offer the window stickers. But for a business like mine, it isn’t something I can leverage. First off, my mailing address is different from my office location. And my office isn’t typically where I meet my clients or have walk-in traffic. But Google Local doesn’t know this, nor did they ask.

Legendary US Congressman and House Speaker Tip O’Neil is known for his quote, “all politics is local.” Can the same be said for search? Yes and no, with an emphasis on the word “and.” If you don’t have a Google Local listing for your business, set one up right away. Today, there’s many services offered by Google, at no cost, that businesses and Web sites must use. So it’s quite obvious I use them myself, and do business with Google in many ways. Whatever your opinion of them, keeping up with what is offered by the Internet giant is vital.

Posted by Mike Maddaloni on 12/17 at 05:44 PM
Business • Technology • Mobile Technology • QR Codes • (1) Comments • Permalink •

Very cool that Dunkirk was selected.  Now you need to get a storefront, just so you can display the sign.  Local search and mobile web are growing.  While I don’t have figures handy, much of mobile web search is local.  We all use our phones to find businesses or restaurants near our current location.  The ability to gather meta information on a business via a QR code lookup to a Google search is fascinating.  Now, we may think twice before stepping into that appetizing looking restaurant!

For some further thoughts on this, you’re welcome to see the post Chris wrote over on our blog, here: http://keylimetie.com/blog/2010/1/20/what-googles-local-mobile-search-push-means-to-your-small-business/

Comment by Tim Courtney
on 01/20/10 at 01:39 PM
 

Post a Comment

Note: Comment moderation is active, and your comment will be viewable once it is reviewed.