Thursday, May 24, 2007
Auf Wiedersehen Dr. Z
With the upcoming spin-off of Chrysler from DaimlerChrysler, we will surely see less of the chairman of the parent company, Dr. Dieter Zetsche. A brilliant engineer and executive in his own right, he led the merger and now divestiture of the German and American automakers.
Most Americans first saw the chairman in TV commercials, referred to as Dr. Z, as well as his own animated Web site, Ask Dr. Z. I have to admit, when I first saw this, I thought it was a joke – would you expect someone in his role to be doing sketch comedy, or be an animated character? But a little research found this to be true. The ad campaign did not prove to be that successful and was short-lived.
The Web site remains, however, as of this posting, so check it out while you can.
Posted by Mike Maddaloni on 05/24 at 09:02 AM
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