If you read The Hot Iron yesterday, you may have noticed my post for Thursday, April 1, 2010 was an outright April Fools joke. The idea that Google can predict what you want to search on is surely one of debate, but the connection between your brain and the browser is not quite there yet, at least at a consumer level.

After gauging the response to the post, as well as general commentary I saw around social media about April Fools Day and blogging, the question presents itself, “should you blog a joke on April 1?”

Analysis Paralysis

There is no shortage of opinion out there, and that can also relate to your blog as a whole as well as its individual post. When thinking about reactions to such a post of your own, there’s many angles to look at from. Some say you should ignore anything posted on April 1 in general, as it is a waste of time to sort through the jokes to find what is real. Others say your attempt at humor may not get through to an existing reader or a new reader, which could turn them off and away from your blog. Then others say that in a world where things are too serious, why not have some comic relief?

So summing it up, blogging on April 1 may be a no-win situation. But thinking about it more, isn’t that true for the other 364 days of the year as well?

Be True To Your Blog

My recommendation is to be true to the mission of your blog. By consistently writing relevant content and engaging with your community you should be in good shape. Over the long term, you should have increased readership – both in page hits and subscribers. Watching hits and activities on a day-to-day basis may not be relevant for you, as for whatever reason you may get people unsubscribing or a decrease in the number of hits. But like the stock market, you may have bumps along the road but over the long term you should gain.

Keeping true to The Hot Iron, I never try to take myself too seriously, so every once in a while snarky comments may come out, and yesterday that was in the form of an entire post. I will continue to strive to educate and engage in conversation, and hopefully you the reader will enjoy it as much as I do.

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