An Interactive Guy At A Crossroads

By Mike Maddaloni on Tuesday, July 19, 2011 at 06:00 AM with 14 comments

photo of a crossroads

I've always been an interactive guy. With crowds, as a DJ and improv performer. With causes, raising money and awareness for non-profits such as the fight against liver disease. With customers, as a Web strategist and developer.

Interaction defines me, and now it’s leading me down a new professional path.

In recent years, my professional interaction has meant building Web sites and Web applications strategically integrated with marketing, sales, HR and other key functions. Through my Web business, advising corporations to small businesses as a Web consultant fulfills a lifelong goal. And it provides incredible insight into different businesses – where I listen, collaborate, help think through strategic implications and costs, and ultimately, build some pretty tough sites.

Consulting independently has been nothing short of amazing. Where I have always worked with some equally amazing people on a project basis, it has not been a full-time practice. The interactive side of me is pushing me toward a new path of engaging again directly with a team. After much soul-searching, I’ve decided to seek a partner for my current business, or to take on a new professional role with an established firm.

At this point, I’m open to where talent, experience and any interesting opportunities may lead. My LinkedIn profile sums up my tenure as a manager, director and consultant – delivering Web solutions across development technologies, taking a big picture approach with comprehensive understanding of all aspects from strategy to building sites to the ensuring sites thrive with analytics, SEO, SEM and social media.

As usual here on The Hot Iron, and on such weighty matters, I’m first interacting with you. What kinds of experiences do you have with shifts in your career path – corporate, startup, independent consulting or other scenarios? Do you have suggestions or perhaps an opportunity for an interactive guy like me? I would love to hear your voice in this conversation that I’ve only mulled about on my own (and with my lovely wife) in recent months.

Editor's Note: This post was edited to remove and replace broken links.


This is from The Hot Iron, a journal on business and technology by Mike Maddaloni.


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