Tuesday, April 24, 2007
A Survey Reminded Me To Buy
Recently I received an email survey from an organization from whom I have purchased their product before, and upon completing the survey I purchased more from them. However I would bet that was not their intention with sending the survey.
Thousand Hills Coffee is a brand of Rwandan coffee where part of the proceeds benefit school projects in the land where the coffee originates. I know the president of the company, and I like coffee, so I have been a customer. When I received a marketing survey from them, I completed it and then realized I hadn’t ordered from them in a while. That issue was remedied with another order placed and I was enjoying the coffee a few days later.
This got me thinking – as I market my company, maybe I should be thinking about reminding my existing customers rather than selling to them?
Posted by Mike Maddaloni on 04/24/07 at 07:18 AM
Business • (2) Comments • (0) Trackbacks • Permalink •
