On the iPad and Iterative Design and Web Sites

By Mike Maddaloni on Wednesday, February 03, 2010 at 05:21 PM with 0 comments

photo of a pad with the letter i on it, thus an iPadAs several people have asked me about my opinion about the iPad, I figured what better way to answer them than on The Hot Iron? While collecting my thoughts on it, what I am presenting goes beyond the device itself, but is related to how and why it is here.

Before I start, let me say I own an original iPod Shuffle and an iPod Nano. I don’t own a Mac or an iPhone, the former as I am content with my Windows PC and the latter is due to it being a locked device to the shaky and overpriced AT&T network. I will also say to satisfy the FCC hawks that I have no direct connection or direct financial stake in Apple. Working in tech my entire career, I also understand a little on how Steve Jobs thinks, and my opinion will come out as you read this.

On The iPad Itself

When I saw the announcement of the iPad, I admit I was not blown away by it, but I was also not repulsed by it. It seemed to me a larger version of the iPhone, allowing for full Web browsing and book reading, which is not an unfair description.

Here’s what I said to PSFK’s Purple List, which was posted on their blog the other day:

“In the short term, Apple fans and early adopters will gravitate to the iPad, though many I have talked and my own belief is that people prefer the portability of the iPhones. In the long-term the impact of the iPad will be in the advancement of other hardware manufacturers’ own foray into tablet devices.”

It’s a nice device but not for me. It will have its market but I don’t think it will take off in its current version as some may think. And this is about all I have to say about the iPad.

On Iterative Design

You’re probably wondering that is all I, Mike Maddaloni, has to say? Actually, that’s it, for I feel this first version of iPad is really about getting out there and seeing how it is received in the marketplace. I can somewhat speak from experience as the Shuffle and Nano in my home are only a few years old and far different from the current models. Apple is a product company and they need to sell units. What better way to do so than under the moniker of innovation?

What Apple has done is put out an initial, well-styled and designed product. They will next put out another initial, well-styled and designed product with iterations in its features, but not quite perfect. Where critics will pick apart each new version, it will certainly draw customers, and as a result sell more products. Granted Apple is not the only company who does this, but among all of the style and black clothing, Apple is a business. This in itself is a topic which could be debated on and on and on.

On Web Sites

Rumors are swirling as to why the iPad’s browser will not support Flash. Today, Flash is the main way people view video content on the Web. It has not always been that way, and it won’t necessarily always be that way. Talk of how the next version of the HTML Web programming language supporting video will address this issue has been one answer, but asking any programmer you will find few thinking about HTML 5.

My rumor to add to the mix is AT&T couldn’t possibly handle the network traffic of full-screen, high-definition video. As Apple continues to be tied to AT&T, this is a sacrifice anyone who owns an iAnything will have to deal with.

I don’t see this as much of an issue for those who build Web sites. In general, you should accommodate for those who don’t want to see Flash or don’t have its browser plugin. Sure, all Flash Web sites are still popular, but it’s nothing I recommend to my clients at Dunkirk Systems, LLC, and here’s a prime example of why. I doubt the iPad will push new ways to view video on the Web. Apple has its own Safari browser and QuickTime video format, and these could be a contributing factor as well.

In other words, I am not losing sleep over the launch of the iPad, nor is it making me sleep easier. I am more curious to see, as I was quoted, what the competition comes out with as a result of this high-profile device.


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Google Promotes Maps and Local Listings With Decals and QR Codes

By Mike Maddaloni on Thursday, December 17, 2009 at 06:44 PM with 1 comments

photo of Google Maps letter and decalIt’s not everyday that someone says you’re a favorite, especially when that someone is Google.

Yesterday I received a letter from Google’s Local Business Team regarding my Internet consulting firm, Dunkirk Systems, LLC. It stated my Google Local listing is a “Favorite Place of Google” and reinforced this with stats – it was viewed 346 times in the 3rd quarter of 2009. Along with this letter of praise came a window decal stating “We’re a Favorite Place on Google” which features a QR code with a link to the mobile version of my Google Local listing. If you have a QR code reader on your mobile device, click on the accompanying photo to see a larger version of it from which you can scan the QR code and navigate to the link, or view the link to my mobile listing in your Web browser.

Where I haven’t done any poking around to see who else got a similar letter, there is some value in this, and just the opposite. First off, Google Local listings work. I have been seeing the hits coming to the Dunkirk Web site from the Local listing in my Google Analytics reporting. It is also yet another way to drive traffic to you and your business. Google Local also gives the ability for people to rate a business, similar to Yelp, which also provides businesses with window stickers.

For a retail establishment, this is a great program to offer the window stickers. But for a business like mine, it isn’t something I can leverage. First off, my mailing address is different from my office location. And my office isn’t typically where I meet my clients or have walk-in traffic. But Google Local doesn’t know this, nor did they ask.

Legendary US Congressman and House Speaker Tip O’Neil is known for his quote, “all politics is local.” Can the same be said for search? Yes and no, with an emphasis on the word “and.” If you don’t have a Google Local listing for your business, set one up right away. Today, there’s many services offered by Google, at no cost, that businesses and Web sites must use. So it’s quite obvious I use them myself, and do business with Google in many ways. Whatever your opinion of them, keeping up with what is offered by the Internet giant is vital.

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Nokia E72 Unboxing Video

By Mike Maddaloni on Tuesday, December 15, 2009 at 05:00 AM with 0 comments

Thanks to the great folks at WOMWorld/Nokia, I will be evaluating the new Nokia E72 device for the next few weeks. It arrived last week, and here is a video I made of my first impressions as I was unboxing it.

If you cannot see the video above, follow this link to watch my Nokia E72 Unboxing Video.

I will use it as my primary device, as I have switched my T-Mobile SIM from my Nokia E70 device to this. I am going to give it some time and really try it out, including installing the new Ovi Store and several apps, including Qik, ShoZu, Facebook and a Twitter client. I also plan on reading the instruction manual – seriously.

For the sake of full disclosure, and to avoid fines from the bureaucrats at the FTC, here’s the deal with me evaluating this device. I have been lent the device, and will be sending it back to WOMWorld/Nokia once completed. I am not being paid anything for evaluating this device, and I have not been asked or directed as to what to say. Also, in 2008 I was invited to participate in Nokia’s first OpenLab, and you can read more about it at psurl.com/fuftc.

Watch The Hot Iron for a full report when I am done reviewing it, or if I decide to share something in the interim, like photos or videos or who knows what! I will be sharing thoughts on it on Twitter - follow me @thehotiron.


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The Unloader Allows You To Recycle Digital Documents Online

By Mike Maddaloni on Sunday, November 08, 2009 at 05:00 AM with 0 comments

As a way of promoting their E series of mobile devices, Nokia created a Web microsite called The Unloader, where you can upload a digital document and it is either recycled or destroyed through the site. It is a clever idea site which takes an image of the uploaded document and merges it with video and audio of “real” equipment doing the destruction.

The site has been out for a while, but I just rediscovered it this week. To play with it again, I decided to destroy the FTC guidelines for blogging! Below is the embedded video from the experience.

What else can you destroy here? Perhaps a PDF of a small paystub or a copy of your tax bill? The options are endless! And for the sake of full disclosure, I was an attendee at Nokia’s first OpenLab and the global device manufacturing leader lent me an E71 device to evaluate for a month at no cost, for which I wrote a review.


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Testing Mippin To Mobilize The Hot Iron

By Mike Maddaloni on Monday, October 26, 2009 at 06:00 AM with 1 comments

Add The Hot Iron Mippin widgetMobile devices are the next frontier of the Internet. Where companies and even governments are now battling it out over the desktop, it is the device you can fit in your pocket that will be the next place they will be after. Where those reading this who live outside of the US are very in tune with this, folks here are not so much aware of this, namely as mobile devices are now crossing over from being simple phones to smartphones.

Now I will step off my soapbox and talk about practical applications, which is the path to the success of conquering the mobile frontier. When I recently happened upon Mippin, a service that will format your blog to display on a mobile device, I had to try it out. By creating a free account and entering my blog’s URL, it created an optimized version of The Hot Iron for a mobile device. You can see this for yourself by clicking the widget above or click this link. You are sent to a page to display it on your device, whether by entering a URL manually of scanning a QR code. As it is a Web page, you can display it in a standard Web browser as well.

Eventually I plan to build my own mobile-optimized version of The Hot Iron, but for now this is a good stand-in for it. I welcome your input on how this mobile format looks and works for you.


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