As a Web site owner, today you must do everything you can to draw traffic to your Web site. There are the obvious methods of doing so – links to your Web site, search engine optimization (SEO) and search marketing. All of these are an ongoing process which of course will take time and money.
Many people forget something obvious – visually drawing traffic to your site. The most common way this plays out is when you are navigating bookmarks or manually typing a URL in your browser address bar and a list of previously-visited Web sites appears. Along with those addresses and Web site titles, there may also be an icon appearing. This is called a favicon, and your Web site should not be without one.
Favicon is a contraction of “favorites icon” and is yet another way for your Web site to stand out. It is technically an icon file on your Web server that is referenced in your Web pages and is displayed in the browser. Below is an example of favicons which appear both on the address bar and tabs of my Firefox browser.
If you bookmark a Web page that has a favicon, it will also appear in your list of bookmarks, as shown in the accompanying screenshot. Favicons may also appear on mobile browsers as well. Note however favicons may not appear on older browser versions, as I have written before are still out there and in use. Most all current browsers will display them. As you can see, a favicon will help your Web page stand out among the others. It can also reinforce your branding beyond the Web page itself, helping lead people back to your Web site if they liked what they saw the first time.
So what happens if your Web site does not have a favicon? You will see a blank rectangle resembling a piece of paper or simply nothing where the favicon would be, as shown in the accompanying screenshot. As a result, the title of the particular Web page which was bookmarked will have to do all of the work to visually draw people. Again, how does the saying go, a picture is worth 1,000 words?
If your Web site does not have a favicon, contact your Web site designer or developer and ask for one. Of course if you are unsuccessful, you can always contact us at Dunkirk Systems, LLC and we would be more than glad to work with you to make it happen. A favicon is a literally small file that can have a large impact on your Web site.
Walking to the office today something caught my eye that I had to share, as pictured below.
Across from the former Marshall Field’s department store in Chicago on Washington Street is a bus stop. On that bus stop is an ad in Spanish for Google Android mobile phones. Prominent in the lower right corner of the ad is a QR code. What got my attention was the contrast of the old vs. new retail. The Field’s building, over a century old, with its iconic clock in comparison to the QR code on a non-English ad for a mobile device from a vendor barely over a decade old.
The real question is if these will continue to be 2 completely different retail concepts, or if they will come together as one?
As several people have asked me about my opinion about the iPad, I figured what better way to answer them than on The Hot Iron? While collecting my thoughts on it, what I am presenting goes beyond the device itself, but is related to how and why it is here.
Before I start, let me say I own an original iPod Shuffle and an iPod Nano. I don’t own a Mac or an iPhone, the former as I am content with my Windows PC and the latter is due to it being a locked device to the shaky and overpriced AT&T network. I will also say to satisfy the FCC hawks that I have no direct connection or direct financial stake in Apple. Working in tech my entire career, I also understand a little on how Steve Jobs thinks, and my opinion will come out as you read this.
On The iPad Itself
When I saw the announcement of the iPad, I admit I was not blown away by it, but I was also not repulsed by it. It seemed to me a larger version of the iPhone, allowing for full Web browsing and book reading, which is not an unfair description.
“In the short term, Apple fans and early adopters will gravitate to the iPad, though many I have talked and my own belief is that people prefer the portability of the iPhones. In the long-term the impact of the iPad will be in the advancement of other hardware manufacturers’ own foray into tablet devices.”
It’s a nice device but not for me. It will have its market but I don’t think it will take off in its current version as some may think. And this is about all I have to say about the iPad.
On Iterative Design
You’re probably wondering that is all I, Mike Maddaloni, has to say? Actually, that’s it, for I feel this first version of iPad is really about getting out there and seeing how it is received in the marketplace. I can somewhat speak from experience as the Shuffle and Nano in my home are only a few years old and far different from the current models. Apple is a product company and they need to sell units. What better way to do so than under the moniker of innovation?
What Apple has done is put out an initial, well-styled and designed product. They will next put out another initial, well-styled and designed product with iterations in its features, but not quite perfect. Where critics will pick apart each new version, it will certainly draw customers, and as a result sell more products. Granted Apple is not the only company who does this, but among all of the style and black clothing, Apple is a business. This in itself is a topic which could be debated on and on and on.
On Web Sites
Rumors are swirling as to why the iPad’s browser will not support Flash. Today, Flash is the main way people view video content on the Web. It has not always been that way, and it won’t necessarily always be that way. Talk of how the next version of the HTML Web programming language supporting video will address this issue has been one answer, but asking any programmer you will find few thinking about HTML 5.
My rumor to add to the mix is AT&T couldn’t possibly handle the network traffic of full-screen, high-definition video. As Apple continues to be tied to AT&T, this is a sacrifice anyone who owns an iAnything will have to deal with.
I don’t see this as much of an issue for those who build Web sites. In general, you should accommodate for those who don’t want to see Flash or don’t have its browser plugin. Sure, all Flash Web sites are still popular, but it’s nothing I recommend to my clients at Dunkirk Systems, LLC, and here’s a prime example of why. I doubt the iPad will push new ways to view video on the Web. Apple has its own Safari browser and QuickTime video format, and these could be a contributing factor as well.
In other words, I am not losing sleep over the launch of the iPad, nor is it making me sleep easier. I am more curious to see, as I was quoted, what the competition comes out with as a result of this high-profile device.
Where I haven’t done any poking around to see who else got a similar letter, there is some value in this, and just the opposite. First off, Google Local listings work. I have been seeing the hits coming to the Dunkirk Web site from the Local listing in my Google Analytics reporting. It is also yet another way to drive traffic to you and your business. Google Local also gives the ability for people to rate a business, similar to Yelp, which also provides businesses with window stickers.
For a retail establishment, this is a great program to offer the window stickers. But for a business like mine, it isn’t something I can leverage. First off, my mailing address is different from my office location. And my office isn’t typically where I meet my clients or have walk-in traffic. But Google Local doesn’t know this, nor did they ask.
Legendary US Congressman and House Speaker Tip O’Neil is known for his quote, “all politics is local.” Can the same be said for search? Yes and no, with an emphasis on the word “and.” If you don’t have a Google Local listing for your business, set one up right away. Today, there’s many services offered by Google, at no cost, that businesses and Web sites must use. So it’s quite obvious I use them myself, and do business with Google in many ways. Whatever your opinion of them, keeping up with what is offered by the Internet giant is vital.
Thanks to the great folks at WOMWorld/Nokia, I will be evaluating the new Nokia E72 device for the next few weeks. It arrived last week, and here is a video I made of my first impressions as I was unboxing it.
I will use it as my primary device, as I have switched my T-Mobile SIM from my Nokia E70 device to this. I am going to give it some time and really try it out, including installing the new Ovi Store and several apps, including Qik, ShoZu, Facebook and a Twitter client. I also plan on reading the instruction manual – seriously.
For the sake of full disclosure, and to avoid fines from the bureaucrats at the FTC, here’s the deal with me evaluating this device. I have been lent the device, and will be sending it back to WOMWorld/Nokia once completed. I am not being paid anything for evaluating this device, and I have not been asked or directed as to what to say. Also, in 2008 I was invited to participate in Nokia’s first OpenLab, and you can read more about it at psurl.com/fuftc.
Watch The Hot Iron for a full report when I am done reviewing it, or if I decide to share something in the interim, like photos or videos or who knows what! I will be sharing thoughts on it on Twitter - follow me @thehotiron.
As a way of promoting their E series of mobile devices, Nokia created a Web microsite called The Unloader, where you can upload a digital document and it is either recycled or destroyed through the site. It is a clever idea site which takes an image of the uploaded document and merges it with video and audio of “real” equipment doing the destruction.
The site has been out for a while, but I just rediscovered it this week. To play with it again, I decided to destroy the FTC guidelines for blogging! Below is the embedded video from the experience.
What else can you destroy here? Perhaps a PDF of a small paystub or a copy of your tax bill? The options are endless! And for the sake of full disclosure, I was an attendee at Nokia’s first OpenLab and the global device manufacturing leader lent me an E71 device to evaluate for a month at no cost, for which I wrote a review.
Mobile devices are the next frontier of the Internet. Where companies and even governments are now battling it out over the desktop, it is the device you can fit in your pocket that will be the next place they will be after. Where those reading this who live outside of the US are very in tune with this, folks here are not so much aware of this, namely as mobile devices are now crossing over from being simple phones to smartphones.
Now I will step off my soapbox and talk about practical applications, which is the path to the success of conquering the mobile frontier. When I recently happened upon Mippin, a service that will format your blog to display on a mobile device, I had to try it out. By creating a free account and entering my blog’s URL, it created an optimized version of The Hot Iron for a mobile device. You can see this for yourself by clicking the widget above or click this link. You are sent to a page to display it on your device, whether by entering a URL manually of scanning a QR code. As it is a Web page, you can display it in a standard Web browser as well.
Eventually I plan to build my own mobile-optimized version of The Hot Iron, but for now this is a good stand-in for it. I welcome your input on how this mobile format looks and works for you.
As much as a mobile phone is a high tech device, it doesn’t necessarily mean everybody who uses one is also high tech. In most cases, that is not the case. When I heard T-Mobile, who is my mobile provider, is going to start charging for paper copies of bills to be sent, I was honestly surprised. I heard about it in a tweet from CBS2 Chicago, and responded with my stance.
Shortly after I was asked if I would like to be interviewed about the story, to which your humble and definitely not camera-shy writer quickly obliged. The accompanying photo is a screen shot from the interview today on CBS2 with reporter Vince Gerasole, and by clicking on the picture or this link to the CBS2 Web site you can watch the story.
Maybe I am hyper sensitive to such issues in my capacity as a Web architect and developer, but the ultimate goal of any use of retail technology is to help those using it. As much as online billing is alive and flourishing, not to mention my use and support of it, I also understand that we are “not there yet” as a society when it comes to being completely paperless. Some people prefer a paper bill, especially for those who are not online continuously as others are. T-Mobile is charging $1.50 for a non-detailed bill (not listing all calls) and $3.50 for a bill listing them all. I can see if they wanted to impose a charge on a detailed bill, as they tend to run long (in the news story, the bill I printed was 18 pages), but charging even for a basic bill makes no sense to me.
Rather that starting with the charge, T-Mobile should incentivize people by offering them a credit, say US$5, to go paperless. That may cover most people. For those remaining, this should have already been worked into your pricing structure to send bills in some form. Rather than sending bulky envelopes with all kinds of inserts, perhaps send the statement in a self-sealing sheet, similar to how some checks are sent? There are other options – explore them!
I must admit I am a very satisfied T-Mobile customer, and I have stated that before here on The Hot Iron. However, one issue I do have is with billing. Where I get my bill online, I never get an email or even SMS alert that my bill is available. I have to rely on my credit card statement to see a new bill has been cut. Also, the T-Mobile site offers an HTML version of the bill and not a PDF version, so someone would need the software to make PDFs in order to save it digitally. Most other vendors send email alerts and offer PDFs.
I’m interested in how this issue plays out, and if other providers capitalize on it, or if all others start charging for bills. In any case, we all need to be aware about what is showing up on our bills. For this issue, I thank CBS2 Chicago for letting me know about it.
Along with the device itself, which is in good order but has some wear, there are a large number of cables and chargers, plus a cradle. If you’re a Verizon Wireless customer and are looking for a device, this could be yours.
All good things come to an end, and so does the use of my Palm Treo 680 unlocked device. Since making the switch to Nokia about a year ago, I have decided to put the Treo 680 up for sale on eBay, along with a slew of accessories, as you can see below.
Along with the device itself, which is in good order but has some wear, there are a large number of cables and chargers, plus a spare battery. If you’re looking for an unlocked device, this could be yours.