Happy Black Friday! Today is considered the official start of the holiday shopping season in the US, though from the look of everything from streets to stores you would have thought it started the day after Halloween, or even earlier.

In the spirit of the holidays and in promoting small businesses as I like to do here at The Hot Iron, allow me to suggest gift ideas. These suggestions will be of products and services from fellow entrepreneurs and businesses. As the reach of The Hot Iron goes beyond Chicago, I will be writing about gifts you can get here in the Windy City and beyond. Some are purely online, and others are retail establishments.

Happy Shopping!

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I am proud to announce you can read selected posts from The Hot Iron on Blogspot, the official blogs of Ashworth University.

Ashworth University, based in Norcross, Georgia, offers distance learning courses and distance education programs for home study career education. In developing their blogs, Ashworth sought out experts in various disciplines to contribute their content to their blogs to accompany the faculty of the school. They contacted me and asked me if I would like to join this virtual expert lecture, and I was more than glad to accept this offer.

The Blogspot is a great example of a win-win situation. For Ashworth and its students, they have the opportunity, in one location, to read a wide variety of information and opinion from real-world experts. For myself, it is a new venue of readers – not to mention potential customers of Dunkirk Systems! It is similar to guest blogging, and my posts show up on Google Alerts and Serph, so their blog is getting good reach.

Some of my posts are on their Business and Technology categories. Even if you are an avid reader of The Hot Iron, check out their feeds and gain some insight from my fellow contributors.

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Last night I attended TECH cocktail 6 (TC6) in Chicago, which was attended by hundreds in the tech, online and entrepreneurial community. The breadth of people in attendance made it a successful event, and I met a variety of people I hope to reconnect with in the future. I’d like to think part of the success of the night was my preparation, making sure I was mentally and physically prepared for the event.

Physically you say? Yes – I consider what I wore and carried with me essential for the event. Here’s what I did to prepare for TC6:

• Get my head shaved earlier in the day at The 316 Club
• Pickup my blazer from the dry cleaners
• Eat beforehand – juggling a drink and food is hard to do at a crowded event
• Re-read John Wall’s post The Case for Drinking at the Ronin Marketeer blog
• Carry plenty of my business cards in my front right blazer pocket
• Carry my Moleskine notebook in my inside blazer pocket, and lucky pen in my shirt pocket
• Bring my new folding reading glasses from Peepers.com in my pants pocket
• Wear my green Omniture scarf made by my client Sports Scarf – a promotion at TC6 was giving prizes for people who wore green (they can make a scarf for your company too!)
• Carry a new box of Frisk mints
• Get cash for when the bar closes
• Check my fly – yes, wearing lined pants gives guys a false sense it is zipped
• Walk through my elevator pitch in my mind as I walked from the "L" stop to the venue, trying not to move my lips

I commonly follow these steps for most all networking events. Do you have a checklist or ritual you follow?

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Having the best tools to get work done for my clients is what I strive for. Paying for them is sometimes a challenge, taking all other costs I have into consideration. This is where I have to justify if the tool, whether is is hardware, software or what have you, will make me more productive or give me a competitive advantage.

As a small business owner I have the luxury of making these decisions. Over the years of working for others, this decision making varied. Sometimes my immediate manager would make the decision. In this case the request process was generally fair, especially for the managers who actually knew what I did on a daily basis.

Some of the companies I worked for – usually the larger ones – made these decisions based on blanket policies that set justification based on your title or position and not on business need. Such a policy assumes upper management are typically the ones that need and will use more advanced tools. Whether or not they actually use them at all or to their fullest is more than likely never followed up on. If you try getting any particular tool whose distribution was based on such arcane rules – forget about it, no matter how well you are able to justify its need it will fail.

I have personally encountered this over the years in requests for business cards, email access, software, access to the company’s VPN to work from home, a notebook computer (when I was traveling for work), a decent-sized monitor and a mobile device for email. Though these requests spanned a period of almost 2 decades, I continue to hear such stories today from others.

Such policies are driven by the desire to control costs, and the only costs being monitored are cash expenditures. Opportunity cost is never usually taken into consideration. How much less productive is an employee when they do not have a tool to be more efficient? How about their overall team? Or how about opportunities lost when people are not able to get in touch with people outside the office who do not have a mobile device to reach co-workers? And don’t forget the cost of rehiring an employee who leaves a job if they feel they are not respected to handle the "fancy toys" their managers have.

With the season of generosity around the corner, managers and companies should take a hard look at what it really costs to be in business and not be penny wise and pound foolish.

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Tomorrow, Thursday, November 8 is the “official” 3rd birthday of my Internet consulting business Dunkirk Systems. Where I was already in business before this date, it marks the day I emerged from the bowels of the Cook County Office Building with my certificate stating my sole proprietorship is called Dunkirk Systems. Yes, it was a surreal moment where I felt like Jake and Elwood Blues!

I am inviting my friends, clients and readers of by blog The Hot Iron to join me in celebrating this. If you are in Chicago, please join me:

Date – TOMORROW, Thursday, November 8, 2007
Place – Gallery 37 Cafe, 66 East Randolph, Chicago
Time – 8 am to 9:30 am CT (note the cafe opens at 8 am)

And the coffee is on me! They offer other tasty treats if you wish to purchase them yourself, but I will be springing for the coffee, tea or whatever other beverage you prefer to start your day.

Please no cards or gifts. But if you insist, make a donation to the American Liver Foundation – Illinois Chapter.

See you then!

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