A story that received little press, even tech circles, was how a blogger was flown to Berlin, Germany to attend and objectively cover the IFA 2012 conference by technology firm Samsung. When the blogger, Clinton Jeff, arrived there from his home in India, he was told instead he was to be a rep for Samsung and demo their technology to attendees of the conference. When he refused, Samsung threatened to strand him there and would not pay for his hotel or return flight. In the end, rival mobile technology firm Nokia paid for Jeff’s stay in the German capital and his return flight home, allowing him to cover it as he saw fit. This was first reported on The Next Web in this post.
Where I personally don’t know Clinton Jeff, I do read his blog Unleash The Phones and follow him on Twitter, and I do know people who know him and he is well-respected in mobile tech circlers. So if he says this happened, I have to believe it. And from Samsung’s response it reinforces their blunder.
A part of the story that was barely touched on by the reports out there was how Nokia paid for his extended stay and flight home. Where some may say this was simply a smart PR move by a competitor, I agree it is. However this in line with how Nokia works with bloggers. How do I know this? Because about 2 years ago Nokia flew me to Berlin to attend a conference and cover it how I saw fit, and I had no logistics issues at all.
Nokia has a strong word-of-mouth social media marketing program called Nokia Connects, which back when I went to Berlin was called WOMWorld/Nokia. It is facilitated by Nokia and WOM agency 1000heads. The program loans new mobile devices to bloggers and others to evaluate and, if they choose, write about it. I say it this was as in all encounters with Nokia connects for over 4 years now, since I went to Nokia OpenLab, they have never even eluded slightly that I need to write something or what I should write.
If this concept is new to you, a thought going through your head may be – why? Why would a company spend money on an international flight, hotel, ground transportation food, admission to a conference for not just 1 person but 3 to cover an event without any expectation of the quality and quantity of what they write? That’s exactly the point! Granted the people they invite are people that will be writing something. But this is why Nokia’s word-of-mouth program is popular with bloggers and successful for the brand.
Diary From Berlin
To better explain, I’ll share more of the itinerary of the trip to Berlin in November 2010. I attended Microsoft TechEd, an international developers conference for those who work with Microsoft technology. Nokia was an exhibitor and had a keynote address on its collaboration with Microsoft for an Outlook/Exchange email client app on Nokia devices as well as other sync technology. Nokia invited me, Dennis Bournique and Craig Richards to cover the event. It was by no means an earth-shattering announcement, and we had no idea only a few months later Nokia would announce it was moving completely to the Microsoft Windows Phone ecosystem from its own known as Symbian. But Nokia wanted people to cover it, and we were invited.
We had a host in Rhiannon from 1000heads who coordinated travel logistics, getting around Berlin, making sure we were fed and access to Nokia staff. Never at any time were we asked to sign ANYTHING, never told or even hinted at what to do or any. In addition to the conference itself we attended a Nokia social and had a little time to see the city, and I gave a brief tour of the areas of Berlin I remembered from a vacation there a few years earlier. I’ll reiterate there was no expectation on what – and when – we wrote, and I did write a few posts including this one and this one and tweeted form the conference. And neither Nokia nor 1000heads ask me to write this – when I heard of what Samsung did, I recalled my time there and was compelled to write this on my own.
In one tech media account of the drama that Samsung put Clinton Jeff through it closed with, “basically, it's not a great idea to accept "free" trips or gifts from companies.” I disagree. First off, for decades journalists have been receiving free trips and all the trappings and still do. Of course buyer beware and know the reputation of the vendor and their consultants to determine it it’s right for you. If an invite comes to me from Nokia again, I will certainly accept it if it fits my schedule and interests.
To borrow from Lysander in Shakespeare’s A Midsummer Night’s Dream, the course of true business never did run smooth. Whether we have meticulously planned or just thought things were going well, stuff happens to disrupt the flow of our workday. Where we can’t deny that it can possibly happen, we also can’t deny the impact it can have on the team or people you work with or manage.
Over the years I have lived through many stressful projects and events on the job. When I started out many times I would feel helpless, but as I moved up into manager and leadership roles, I always felt I needed to do something more – not just work hard to resolve the issue, but to ensure the morale of my team was addressed and supported when needed.
When I sat down to write this post, 2 stories immediately came to mind – 1 when I was on the receiving end of great leadership and the other when I took the lead to bolster my team’s morale.
It’s The Grande Things That Matter
When I approached my desk I knew things weren’t going well. A mass of people, from partners to directors, were huddled around where I sat next to my co-manager, whom I’ll call Becky. And the look on Becky’s face this early in the morning supported my concern.
The issue at hand was not a technical error, rather a business choice that was ultimately deemed incorrect, and now Becky, myself and our development team was deemed the critical path to resolve it. It resided in a part of the system that we had never worked on as we had no previous issues with it – the system was developed by consultants and turned over to the team we built from scratch. In the course of about an hour, there were meetings, finger-pointing, passing the buck, denials and a few heated words. But it was ultimately our job to troubleshoot the technology and work with a 3rd party vendor who provided part of the functionality to get the matter resolved.
As the dust settled from the meeting and we were back to our desks to start the triage, in slowly approached our new boss, the director of development, who started work that day. He did not charge in, rolling up his sleeves and diving into the problem, of which he really had less knowledge of than we did. Rather, he gradually approached us, said hi, acknowledged that there wasn’t much he could contribute to the work we were doing but knew we were on it and needed the time to do so.
And he offered to buy us a cup of coffee!
In the train wreck of our day so far, this was like a rainbow leading to a keg of beer next to a pot of gold. He caught us off guard, allowing is to take our mind off the problem for a minute, catch our breath and tell him how we wanted our coffee. That cup of coffee was one of the best I ever drank.
Talk Work And You Buy Your Own Lunch
At this same company, another fire drill happened a short while later. One of the top managers called for a meeting on a topic and wanted not only the managers but most of the development team – even my graphic designer – to attend. When he told me this I pushed back, as many times “all the king’s horses and men” were called out when they really weren’t needed, and I felt this was the case with this meeting as well. We did not need to get to the code and pixel level in this meeting, and as development manager I would work the team to create a solution to the issue.
Despite my common-sense plea, he demanded the team attend, and I apologized to my team as I told them they had to attend. Now I don’t want to brag but I was right – they did not need to attend, the meeting really went nowhere as was often the case and it sucked a couple of hours of our mornings we would never get back. The looks on my team’s faces were painful, and I felt bad for them but there was little I could do.
Well, there was little I could do about the meeting itself. When it ended and we walked back to our area I felt rumblings in my stomach as it was noon-time. So I gathered the team and I offered to take them to lunch at a new Italian restaurant that had opened nearby, and lunch was on the company under 1 condition – during lunch nobody could talk about work, and if they did, they would have to pay for their own meal. Color returned to the faces of everyone as we all walked together to lunch.
At the end of the meal I paid for everyone’s lunch – there was no talk of work at all, but just about every other topic in the universe was covered, from sports to religion to relationships to politics and beyond. We have had many team meetings and many people went out for lunch and drinks after work, but never had there been a gathering quite like this. I feel people got to really know each other a little better, and they were appreciative of my gesture.
Maintaining positive morale in the workplace takes more thought time than it does in its action. As leaders, you need to be cognizant of it and the actions you take do not need to be grandiose all the time, but timely and appropriate.
I welcome you to share your comments or stories about morale in the comments of this post.
A few weeks ago while going thru my morning routine of catching up on email and news, I noticed something on one of my sources for information, iGoogle, which is Google’s home page product. A box appeared in the header banner as shown below:
The message states, “iGoogle will not be available after November 1, 2013. Learn more.” Upon clicking the link to learn more about this, which you can view at this link, I read the following short message which I am repeating below.
What's happening to iGoogle?
iGoogle will be retired in 16 months, on November 1, 2013. The mobile version will be retired on July 31, 2012.
How did you come to this decision?
We originally launched iGoogle in 2005 before anyone could fully imagine the ways that today's web and mobile apps would put personalized, real-time information at your fingertips. With modern apps that run on platforms like Chrome and Android, the need for something like iGoogle has eroded over time, so we’ll be winding down iGoogle on November 1, 2013, giving you a full 16 months to adjust or easily export your iGoogle data.
What will happen to the data stored in my gadgets?
All of your personal data stored in other Google products will continue to be available via those products, including Gmail, Google Calendar, Google Finance, Google Docs (now Google Drive), Google Bookmarks, and Google Tasks. Other gadgets, like the to-do list, allow you to export your data - look for the “Download all” option under the drop-down menu tied to the title of your list. Most iGoogle gadgets are created and maintained by third-party developers. If you’d like to export your data, you should contact the gadget creator directly.
I really like iGoogle -- are there any other alternatives?
On your mobile device, Google Play offers applications ranging from games to news readers to home screen widgets.
If you’re a fan of Google Chrome, the Chrome Web Store provides a similar range of options like productivity tools and applications to check the weather. In addition, just like iGoogle, you can personalize Chrome with a theme.
Following the Google Product Playbook
This decision by Google, while not initially welcome by me, is not all surprising either. Google is a company that encourages its employees to work on side projects and some of them have become products or services they have publicly offered. However, they have also been quick to shutdown non-performing services or those which don’t have an enormous impact on the enormous company. Compound all of this with their practice of buying companies for people or pieces of their technology then shutting them down, and this move to end iGoogle is in line with how they play – and win - the game on a daily basis.
After reading this short but to the point support document, I had to agree with them – the marketplace has changed, not to mention the types of devices people use. The large-format Web browser home page isn’t as popular as it used to be, especially with mobile and tablet devices, and I have to add myself into that category of someone looking elsewhere for content, as I did say above iGoogle was only “one” place I looked for information.
Say Goodbye To The Web Browser Personalized Home Page
I will go out on a limb and say this is the first of many rings of the death knell for this format of information delivery. The originator of this, Yahoo, is in a new reign of leadership with Marissa Mayer, who after joining them from Google probably has some insight into the business model of this type of product. There are also fewer services out there offering this, as I talked about several years ago when I lamented at the lack of innovation from MyWay.com which looks the same as the last time I saw it back in 2008. I predict the personalized home page sector will end within the next few years.
The idea of the portal home page today may work within a company, but for those of us on the go or using multiple hardware devices – from notebooks to phones to tablets to whatever is next – having one source is a good idea, but it is also easy enough to configure widgets on a smartphone screen to show links or feeds or email messages. But with so much choice for consumers, the ability to get the weather, stock quotes and sports scores easily trumps the desire to get them from one single source, especially when there really isn’t one true cross-platform choice.
It’s been real, and it’s been fun, but it’s time to move on from the personalized home page to the next new thing, whatever that may be. I don’t know for sure, but I will write about it when I come up with it!
RSS To The Rescue
As I said I get my news and information from multiple sources, and their common denominator is RSS, or Real Simple Syndication. If you have ever seen the orange icon to the right, then the content on that Web page can be “aggregated” with other content which offers this same ability using RSS aggregator and subscribing to the “feed” of the content. I use Fever, an extremely robust commercial self-hosted RSS aggregator application by Shaun Inman. Fever replaced Google Reader for me, as I didn’t want the search giant knowing everything I read! There are other feed aggregators out there, including most Web browsers as well as mobile apps.
With Fever, I subscribe to over 200 feeds across all categories, from personal to business and beyond. There is no way I can read everything, and typically scan the headlines to get the gist of what is happening, clicking the occasional article for depth on a topic. I am always trying feeds from media outlets, companies, associations and bloggers, in some cases dropping other feeds when I find a new or better one to replace it. Where it’s not the same layout for me, it brings the content together and I can still pick and choose what to scan and what to read.
So do you agree with me, is the personal home page dead? Do you use iGoogle and will you miss it? Or simply how do you keep up with news and information on the go? I welcome your thoughts in the comments below.
At Dunkirk Systems, LLC we have decided to shutdown our Facebook page. We have recently changed our photo and cover to the following image and will shut it down within the next week.
Why are we doing this? After much thought, many reasons surfaced which led to this decision. The following is what I posted on the page.
Thank you for your “like” and support of Dunkirk Systems, LLC. We have decided to shutdown our Facebook page and will do so within the week. As someone who has expressed interest in us in the past, we wanted to let you know this and the reasoning behind it.
Like many businesses, when Facebook started allowing business pages we created one. And like many businesses we did not have a plan for this. As much as we have consulted our clients on social media, we followed the cliché of the cobbler’s kids having the worst shoes and did not put in place and execute a plan for managing the site. So there it sat.
As we are continuously rethinking our business, this page came to the forefront. As a B2B business, we are not reaching out to consumers. We have never received business through the page, and as we look forward we do not see this as a place to solicit business. We also do not have the continuous volume of original content that will allow Dunkirk to be omnipresent in the changing timeline structure of Facebook. And we would not be thorough without taking into consideration our general concern for privacy and security which are frequently coming to the surface within the Facebook walled-garden ecosystem.
There are other ways to keep up with Dunkirk and get in touch with us, including Twitter @dunkirk, our Web site at DunkirkSystems.com and my blog, TheHotIron.com. We of course welcome your thoughts and opinion on this, and as the page is going away feel free to comment on it on the accompanying blog post at TheHotIron.com.
Founder and President, Dunkirk Systems, LLC
What do you think? Am I crazy, spot on, or do you even care? Your comments are very welcome.
Have you ever removed someone as a LinkedIn connection?
The thought came to mind recently as a former colleague came to mind, and when I went into LinkedIn to look up their profile to see where they were working, I saw they were no longer a connection. Not only did they cut ties with me, but several other colleagues who I would go as far as saying were part of a circle of friends. Yes, there was some falling out there, but nothing anyone else would care about!
You Can Remove Someone as a Connection?
Yes, you can remove LinkedIn connections. I know this as I have removed a grand total of 2 people as connections over the years. You have to go out of your way to do so, and I found the link to remove connections through the LinkedIn Help Center. There is no remove link on a profile page similar to the unfriend or unlike options on Facebook. In the image above you can choose from all of your contacts who you want to remove, and as the second image says, it adds those removed connections to your contacts. Many people of course don’t know they have a contacts list either – if you ever sent a connection request and they did not respond, you can find those people there.
Why Would You Do That?
As a wise man once told me, nothing is forever. The 2 people I removed as contacts were a married couple (and they still may be) and I used to work with one of them. I did some Web consulting for the other, and in short, both of them treated me like dirt. I was so appalled at the experience that I never spoke with either of them again, and subsequently removed them as connections. Interestingly, LinkedIn kept the recommendation one of them gave me for when we worked together – it is still hidden, and there is no way of removing it.
As the whole idea of LinkedIn is business connections, ideally you’d want to keep them. I have over 700 connections (or as LinkedIn calls it, 500+) and most of them are people I know of recall. There are a good number whom I don’t though, and would have to rack my brain to figure who they are. That being said, I don’t have any reason to remove them as a connection.
My philosophy for managing LinkedIn connections differs from how I manage the people I am connected with across other social media platforms. As I use Facebook for personal and not for business, I have unfriended people who are purely business contacts over the years. Though I have recently signed up for BranchOut as a Facebook app, the jury’s still out as to how I will use it. Twitter followers is even different for me, as I have unfollowed people before for varying reasons, namely excessive tweet volume and non-stop self-promotion.
So I ask again, have you ever removed someone as a LinkedIn connection? Do you do it often, or not at all? I welcome your thoughts and insights on it in the comments for this post.
(Note the above image of the Ribbit Mobile home page was changed to grayscale by me)
Ribbit Mobile was a service for translating voicemail messages to text and delivering that text message with an audio file of the voicemail message, and those messages would be delivered by email and SMS. For myself, I have used similar services for over 4 years, and having the luxury of reading the text of a voicemail when you don’t have the opportunity to dial in to listen (e.g. when you’re in a meeting), not to mention the ready-access archive of messages, was priceless.
And that was just the case with Ribbit Mobile – they were not charging for “beta” this service for the 2+ years I used it. Near the end of last year I recall getting a survey from them on how much I would be willing to pay for the service. Then in January of this year I got an email saying Ribbit Mobile would be shutting down altogether the end of January, and there was no alternative. Ribbit itself as a company would still be around as they offer other services, like an Android app for voicemail and an add-on to Salesforce.com. The service was still running for a couple of weeks after the announced date, and went down altogether on February 16.
As I said, this was a type of service you could get used to. I also have a similar voicemail to text service through Vonage which I use for my business phone. Prior to Ribbit Mobile I was part of the SpinVox consumer beta program which I talked about previously here at The Hot Iron. Interestingly, around the time SpinVox announced they were dropping their B to C service (they power Vonage’s voicemail to text) Ribbit Mobile came on the scene, and I was able to switch over with very little time without this type of service.
In between SpinVox and Ribbit Mobile I briefly used SpinVox through uReach, a company offering virtual voice, email and office solutions used by many small businesses. When Ribbit Mobile went away, I looked into see if it was still offered, and it took a call to uReach to find the “hidden” URL for the service (they offer it, but it’s not linked from their main Web site), and by visiting ureach.com/spinvox one can sign up for the voicemail to text service for $9.99/month plus usage fees for large volumes of voicemail. The uReach offering is not as robust as Ribbit’s, and for some reason breaks up voicemails when sent by SMS into several messages of 30 second lengths. But you can still get an email with the message text and audio file attached.
Am I the only one who will miss Ribbit Mobile? Am I the only one who uses voicemail to text? Please let me know in this post’s comments, as I know nobody else personally who uses, and loves, this type of service.
On their own, business and sports are great areas of conversation in social media. Mix the two, and as it can be in real-life, it can be a tricky area to be in. Do it well, though, and it can go a long way.
This is what happened with me and a couple of others this past weekend, and related to the NFL’s AFC Divisional Playoff game between the New England Patriots (my team, which you may have gleaned from a post or 2 here on The Hot Iron) and the Denver Broncos. A couple of Broncos fans stepped up and offered bets with payouts via social media, and I jumped at the chance. With the Patriots handily beating the Broncos 45-10, My friend Glenn Letham and Jared from my favorite domain registrar Name.com paid me back this week via their blogs.
I met Glenn a few years back at Nokia OpenLab in Helsinki, Finland. Hailing from Vancouver, Canada – and formerly from the Denver area – Glenn is a journalist, speaker and expert in geographic information systems (GIS) and location-based services (LBS) and anything Geo for that matter. Though we have only seen each other in person a couple of times – once at the Nokia E73 Mode Beach Party (as pictured) and when he was in Chicago for a conference, Glenn is a great friend and collaborator, and always has time to answer a question or offer advice and support.
Add to that list a good sport, as he wrote a nice post on his blog, The AnyGeo Blog, about not only the Patriots win but a nice nod to 5 years of this blog. Had I won I had to write a post here about the Broncos. You can read that post on his blog here from this link.
The fact that I made a bet on the Patriots/Broncos game with a Denver-based, globally renown domain name registrar is not unusual or surprising to me. From day 1 of my business relationship with Name.com, it has always been about people. I met my initial contact with them years back at a domain conference, and throughout the 4+ years working with them a person was always available to help if I needed one, in addition to them being proactive in offering assistance.
While I was tweeting with Glenn about the game last Friday, Jared the community manager at Name.com chimed in and offered to bet. Had I won, my Patriots fan Web site, GoPats.com, would have to pay homage to the Broncos. As I won, Jared had to go out and get and wear a Tom Brady jersey and post the picture on the Name.com blog. As a fellow bald guy I can say the colors work well for him, though I don’t think he quite sees it that way.
I tip my hat (which happens to be from the Patriots win in Super Bowl XXXVI) to Glenn and Jared and thank them for not only holding up their end of the bet, but in showing great examples of how tastefully done niche engagement on social media can be done well.
Recently the folks at Dell sought out “trade secrets” from small and medium-sized businesses to ensure on-the-job reliability. This campaign coincided with the launch of their E series for their Latitude line, which the E6320 notebook I received from them is a member of.
Ask anyone and I always have some advice to give, so I shared this, one which always creates a win-win situation when in a busy airport terminal or one without enough power outlets. It was chosen for the new Dell Trade Secrets 2 – Reliability eBook which is available for free on SlideShare.
For those of you with your images turned off or using a screen reader, it reads:
When I fly, I always bring an extension cord with multiple outlets on the end. Most always, if there is an outlet, it is nowhere near where you can find a seat. And when you do find one, it is most always taken. This way, you can politely ask if you can plug in, have them tap off of you, and you still have an outlet or 2 to share with someone else!
Mike Maddaloni | thehotiron.com
Though I may get funny looks at first, people realize I am sincere, especially when I show there are open outlets on the end of the extension cord. Thus I believe the merits of it alone were why it was chosen and put on page 10, and not because I am using their notebook. And from what little bit I have written so far can back that up, but I digress.
The Dell Trade Secrets 2 – Reliability eBook showcases some great advice from some other great business experts, such as Barry Moltz and Carol Roth. Feel free to read the SlideShare presentation on their site or embedded below, and if you have a SlideShare account you can download a copy of this eBook.
By tweeting this, you are entering YouthBuild Boston in a contest run by Nokia Care US, the domestic support arm of the mobile phone giant. There are 15 charities around the US vying for this, and the top 10 charities, as counted by the number of tweets they receive, will make it to the final round, where judges will select the winner of the $2,500 prize.
And I couldn’t think of a better charity to win this prize! YouthBuiild Boston, or YBB for short, is located in the Roxbury section of Boston and daily lives their tagline of “strengthening you, rebuilding communities.” This is the description of YBB which I submitted when I nominated them for this contest:
Since its inception, YouthBuild Boston (YBB) has been dedicated to improving the lives of young people of Boston by teaching skills that will enable them to become both self-sufficient and civically engaged. While YBB promotes the core values of youth development and community service, it stands out as an innovative non-profit by offering young people a hands-on approach to skills training and community building.
Its Theory of Change is predicated on the belief that, “young people, when empowered with the skills and education necessary to improve their quality of life, will realize that they can play a leadership role in strengthening their communities.” From construction to landscaping to design skills to encouraging and supporting young people to get their GED degree, YBB has become a cornerstone for all whose lives are touched by their work. During its 20 year history, YBB has helped more than 1,000 young people develop the skills and opportunities necessary to successfully enter the workforce.
YBB has adapted to the needs of the community over the years and their programs reflect it, branching out from their early programs solely on construction. They also offer the greater Boston community the opportunity to get involved, benefitting the students even more. As a result of what they do and how well they do it, YouthBuild Boston has gained a stellar reputation in the community, and with your support they can only make a greater impact.
I have been proud to support YBB for almost a decade, going back to when I lived in the Boston area, helping them with their Web technology over the years. What impresses me most about YBB is not only the amazing things they do, but also how they do it. Their level of professionalism is only matched by their dedication and compassionate service to the youth who are involved with their programs as well as to the community.
The deadline for tweet voting is this Friday, November 18, 2011. One vote per person, but feel free to pass it along to your friends. More information on the contest is available on the contest page on Facebook. As this is a contest sponsored by Nokia, and I evaluate their mobile devices on this blog, I must mention that, but it will have no impact on this contest.
Social Media Week was a series of events in and around social media in a dozen cities around the world, which took place last week, September 19-23, 2011. Chicago was one of those cities, and there were many panels, events and parties taking place throughout the city.
Rather than taking notes, I tweeted thoughts and takeaways on Twitter, both as a way of compiling my thoughts digitally and to share them with anyone who would like to see them. All tweets had both the #smwgovernance hashtag for the panel as well as #smwchicago for the overall event.
Here are my tweets, as well as comments and thoughts expanding on them.
RT @sanjayakrishna: Why do cars have brakes? So they can SAFELY go FASTER. Governance is an enabler not a barrier. Social Media is no different - This is a retweet of something Sanjaya posted prior to the panel, and I couldn’t agree more. In many organizations governance or risk management is brought after something bad happens, rather than being part of the solution from the beginning, where it should be.
Risk management should be a partner - via me! - This was an initial thought I had as the panel began, building on the previous retweet. Ideally, everyone in the company or organization should be on-board and supportive of social media activities, but sadly this is not always the case.
Sentiment analysis as part of social risk management - An example of a “sentiment map” called Pulse of the Nation: U.S. Mood Throughout the Day inferred from Twitter where social media activity was analyzed and shown as a heat map was presented. Tracking sentiment of your company, brand and products and services should be a part of your overall social media risk assessments.
Competitors are driving social adoption, but why? - Many times a firm will venture into social media without a net or plan, driven solely by the fact their competitors are out there. Like anything, without a plan, vision or direction, you will not be able to truly leverage your energy asserted.
Do you have a social media policy? - Many companies do not have one in any way, shape or form. Like any plan, they can be as simple as a bulleted list or an extensive document, but you should have one.
Unintended leakage - updating your LinkedIn profile with info not otherwise disclosed - An example was sighted where someone wrote on their LinkedIn profile they working with X technology at their employer, a fact that was supposed to be confidential. As most all LinkedIn profiles have a public element to them, this was picked up my the media. I too have found out about colleagues and friends changing jobs via LinkedIn before they announce it, as they decided to update their profile first, then query me puzzled how I knew before they told anyone.
Ask yourself, what is your risk tolerance? - The term is risk “management” not aversion or avoidance. You should have some tolerance as to what amount of risk is acceptable, something ideally part of your social media plan.
Social media governance is not a green field - in many cases it builds on policy you already have - As most companies have been on the Internet in some form for at least the last decade, they should have some plans and risk governance in place for that activity. Social media governance isn’t then starting from scratch, rather building upon what is already in place.
People are mining your digital residue - Wherever you go online, from using Facebook and Twitter to signing up for services, you are leaving a digital trail behind you. Firms and marketers are gathering this information and using it to make offers to you. Where this is hard to completely avoid, it is something you should be aware of whenever you share information.
Set measurable objectives - more than likes and followers - When putting together your social media plan, you should have real, measurable objectives that actually mean something. Having a zillion followers doesn’t mean anything if you have no engagement with them.
Think about crisis communication before you get into one - part of your social policies - Many companies have crisis communications plans in place, and building on them to address a crisis which is played out over social media is a logical progression for those plans.
Staff social media properly - policy, people, monitoring - If you’re going to do anything in a business, do it right, and if you don’t do it fully, have the plan in place to expand it.
Hot topic after #smwgovernance - Manager Resigns Over a Nokia Windows Phone Tweet? http://t.co/eELUcO9X via @thenokiablog #smwchicago - This article came out shortly after the panel where a Microsoft manager resigned after he talked about an unreleased Nokia mobile device running the Windows Mobile 7 operating system, which was a violation of confidentiality policy, something he could have been fired over. An unfortunate example building upon the topic of this panel.
I welcome your thoughts and opinions on this panel in the comments.