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Wednesday, January 11, 2012
On December 30, 2011, with no fanfare, this blog – thehotiron.com – turned 5.

As I write this it is almost 2 weeks later, and only fits with how the year was for the blog. Where I had high hopes in the beginning of the year 2011 was an interesting year to say the least. Where it had tremendous highs for me, it also presented many challenges that, in the end, affected the quality of The Hot Iron.
For 2012 I will not make such grandiose predictions so not to promise what I can’t deliver. I am taking a more grounded approach, going back to the “roots” of what The Hot Iron has been – tech, business and a few diversions – and using it as a medium to share my background and experience, as a way to let people learn more about me as I go forward in my career.
Will you join me? I hope it’s a fun ride!
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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni, Founder and President of Web consulting firm Dunkirk Systems, LLC.
Posted by Mike Maddaloni on 01/11/12 at 04:00 AM
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Wednesday, December 28, 2011
Recently the folks at Dell sought out “trade secrets” from small and medium-sized businesses to ensure on-the-job reliability. This campaign coincided with the launch of their E series for their Latitude line, which the E6320 notebook I received from them is a member of.
Ask anyone and I always have some advice to give, so I shared this, one which always creates a win-win situation when in a busy airport terminal or one without enough power outlets. It was chosen for the new Dell Trade Secrets 2 – Reliability eBook which is available for free on SlideShare.

For those of you with your images turned off or using a screen reader, it reads:
When I fly, I always bring an extension cord with multiple outlets on the end. Most always, if there is an outlet, it is nowhere near where you can find a seat. And when you do find one, it is most always taken. This way, you can politely ask if you can plug in, have them tap off of you, and you still have an outlet or 2 to share with someone else!
Mike Maddaloni | thehotiron.com
Though I may get funny looks at first, people realize I am sincere, especially when I show there are open outlets on the end of the extension cord. Thus I believe the merits of it alone were why it was chosen and put on page 10, and not because I am using their notebook. And from what little bit I have written so far can back that up, but I digress.
The Dell Trade Secrets 2 – Reliability eBook showcases some great advice from some other great business experts, such as Barry Moltz and Carol Roth. Feel free to read the SlideShare presentation on their site or embedded below, and if you have a SlideShare account you can download a copy of this eBook.
Your comments are always welcome, and if you have some great reliability advice feel free to post it in the comments here or on the eBook’s page.
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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni, Founder and President of Web consulting firm Dunkirk Systems, LLC.
Posted by Mike Maddaloni on 12/28/11 at 04:00 AM
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Tuesday, November 15, 2011
If you are on Twitter, please tweet the following to help a great charity I support, YouthBuild Boston, win $2,500 from Nokia. All you need to do is click on the following link:
If the link does not work, please copy and paste the text to tweet it.
I’m voting for Entry #15 in the #NokiaCareUSContest! RT and help us win. http://on.fb.me/tyNRR7
By tweeting this, you are entering YouthBuild Boston in a contest run by Nokia Care US, the domestic support arm of the mobile phone giant. There are 15 charities around the US vying for this, and the top 10 charities, as counted by the number of tweets they receive, will make it to the final round, where judges will select the winner of the $2,500 prize.
And I couldn’t think of a better charity to win this prize! YouthBuiild Boston, or YBB for short, is located in the Roxbury section of Boston and daily lives their tagline of “strengthening you, rebuilding communities.” This is the description of YBB which I submitted when I nominated them for this contest:
Since its inception, YouthBuild Boston (YBB) has been dedicated to improving the lives of young people of Boston by teaching skills that will enable them to become both self-sufficient and civically engaged. While YBB promotes the core values of youth development and community service, it stands out as an innovative non-profit by offering young people a hands-on approach to skills training and community building.
Its Theory of Change is predicated on the belief that, “young people, when empowered with the skills and education necessary to improve their quality of life, will realize that they can play a leadership role in strengthening their communities.” From construction to landscaping to design skills to encouraging and supporting young people to get their GED degree, YBB has become a cornerstone for all whose lives are touched by their work. During its 20 year history, YBB has helped more than 1,000 young people develop the skills and opportunities necessary to successfully enter the workforce.
YBB has adapted to the needs of the community over the years and their programs reflect it, branching out from their early programs solely on construction. They also offer the greater Boston community the opportunity to get involved, benefitting the students even more. As a result of what they do and how well they do it, YouthBuild Boston has gained a stellar reputation in the community, and with your support they can only make a greater impact.
I have been proud to support YBB for almost a decade, going back to when I lived in the Boston area, helping them with their Web technology over the years. What impresses me most about YBB is not only the amazing things they do, but also how they do it. Their level of professionalism is only matched by their dedication and compassionate service to the youth who are involved with their programs as well as to the community.
The deadline for tweet voting is this Friday, November 18, 2011. One vote per person, but feel free to pass it along to your friends. More information on the contest is available on the contest page on Facebook. As this is a contest sponsored by Nokia, and I evaluate their mobile devices on this blog, I must mention that, but it will have no impact on this contest.
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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni, Founder and President of Web consulting firm Dunkirk Systems, LLC.
Posted by Mike Maddaloni on 11/15/11 at 12:39 AM
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Wednesday, August 03, 2011
Recently I was interviewed by CT Moore for the Web site Web Central Station on the topic of open source development and interoperability. As I have worked with both open source and commercial software and development tools over my career, I welcomed the opportunity to share my perspective with their readers.
You can read the article here on the Web Central Station Web site, which is a Canadian Web site sponsored by Microsoft. In short, as I have always said to my consulting clients at Dunkirk Systems, LLC, it is about the right tools or technology for the project.
What do you think? Do you agree or disagree with me? I welcome your comments, either here on The Hot Iron or at Web Central Station.
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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni, Founder and President of Web consulting firm Dunkirk Systems, LLC.
Posted by Mike Maddaloni on 08/03/11 at 10:27 AM
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Monday, August 01, 2011
The next likemind will be Friday, August 19, 2011 in dozens of cities around the world.
In Chicago, it will be at Argo Tea, 140 S Dearborn St. at the corner of Adams and Dearborn Streets in the Loop from 8:00 am to 10:00 am.
I call likemind a gathering of creative-minded people, from various disciplines including Internet, advertising, art, social media, et. al. For more on likemind, read this great article on likemind Chicago from the Newcity and likemind from the New York Times.
Follow @likemindchicago on Twitter and like us on Facebook.
The first edition of our lame design, yet functional Web site is live at http://likemindchicago.com/.
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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni, Founder and President of Web consulting firm Dunkirk Systems, LLC.
Posted by Mike Maddaloni on 08/01/11 at 06:58 AM
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Tuesday, July 19, 2011
I've always been an interactive guy. With crowds, as a DJ and improv performer. With causes, raising money and awareness for non-profits such as the fight against liver disease. With customers, as a Web strategist and developer.
Interaction defines me, and now it’s leading me down a new professional path.

In recent years, my professional interaction has meant building Web sites and Web applications strategically integrated with marketing, sales, HR and other key functions. Through Dunkirk Systems, LLC, advising corporations to small businesses as a Web consultant fulfills a lifelong goal. And it provides incredible insight into different businesses – where I listen, collaborate, help think through strategic implications and costs, and ultimately, build some pretty tough sites.
Consulting independently has been nothing short of amazing. Where I have always worked with some equally amazing people on a project basis, it has not been a full-time practice. The interactive side of me is pushing me toward a new path of engaging again directly with a team. After much soul-searching, I’ve decided to seek a partner for my current business, or to take on a new professional role with an established firm.
At this point, I’m open to where talent, experience and any interesting opportunities may lead. My LinkedIn profile sums up my tenure as a manager, director and consultant – delivering Web solutions across development technologies, taking a big picture approach with comprehensive understanding of all aspects from strategy to building sites to the ensuring sites thrive with analytics, SEO, SEM and social media.
As usual here on The Hot Iron, and on such weighty matters, I’m first interacting with you. What kinds of experiences do you have with shifts in your career path – corporate, startup, independent consulting or other scenarios? Do you have suggestions or perhaps an opportunity for an interactive guy like me? I would love to hear your voice in this conversation that I’ve only mulled about on my own (and with my lovely wife) in recent months.
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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni, Web strategist, developer and founder and President of Web consulting firm Dunkirk Systems, LLC.
Posted by Mike Maddaloni on 07/19/11 at 04:00 AM
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Monday, June 20, 2011
The 12 Most has only been live for a few weeks, but it has garnered a lot of attention and traffic. At 12most.com, it is a Web site featuring posts by guest contributors with 12 tips or items on a particular topic. Thus far topics have included business, technology, social media, and a tribute to Father’s Day.
Last Friday I was honored to contribute a guest post titled, 12 Most Basic Things You Can Do For Your Web Site Without Modifying It. In it, I present a dozen tips to benefit your Web site without actually making any changes to the site itself. Some of these are based on The State of Your Web Site checklist, the others come from the full Web site assessment my Web consulting firm Dunkirk Systems, LLC offers.
With the quality of posts and contributors so far, The 12 Most is poised to be one of your 12 most favored Web sites.
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This is from The Hot Iron, a journal on business and technology by Mike Maddaloni, Founder and President of Web consulting firm Dunkirk Systems, LLC.
Sunday, May 01, 2011
The next likemind will be Friday, May 20, 2011 in dozens of cities around the world.
In Chicago, it will be at Argo Tea, 140 S Dearborn St. at the corner of Adams and Dearborn Streets in the Loop from 8:00 am to 10:00 am.
I call likemind a gathering of creative-minded people, from various disciplines including Internet, advertising, art, social media, et. al. For more on likemind, read this great article on likemind Chicago from the Newcity and likemind from the New York Times.
Follow @likemindchicago on Twitter. You are welcome to join the likemind Chicago Facebook group.
The first edition of our lame design, yet functional Web site is live at http://likemindchicago.com/.
Did you enjoy this? Subscribe to The Hot Iron by RSS/XML feed or Read by Email.
This is from The Hot Iron, a journal on business and technology by Mike Maddaloni, Founder and President of Web consulting firm Dunkirk Systems, LLC.
Posted by Mike Maddaloni on 05/01/11 at 10:08 PM
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Monday, April 04, 2011
The next likemind will be Friday, April 15, 2011 in dozens of cities around the world.
In Chicago, it will be at Argo Tea, 140 S Dearborn St. at the corner of Adams and Dearborn Streets in the Loop from 8:00 am to 10:00 am.
I call likemind a gathering of creative-minded people, from various disciplines including Internet, advertising, art, social media, et. al. For more on likemind, read this great article on likemind Chicago from the Newcity and likemind from the New York Times.
Follow @likemindchicago on Twitter. You are welcome to join the likemind Chicago Facebook group.
Watch for future date announcements at http://likemindchicago.com/ - and Web site coming soon at that address!
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Posted by Mike Maddaloni on 04/04/11 at 09:55 PM
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Monday, March 14, 2011
We at my Web consulting firm Dunkirk Systems, LLC are proud to announce the re-launch of a Web site that barely looks different than before, but has a completely new infrastructure behind the scenes.
Valcour Strategic Group, LLC is a long-time Dunkirk client and we have collaborated on mutual client projects in the past. Valcour is a Strategic Growth Focused Consulting Services Firm committed to developing and launching New Technology Products that benefit the Water, Food, and Beverage Processing Markets in North America. Their Web site at www.valcourstrategic.com has been live for several years, and has been a static Web site, meaning any changes to the content of the site were a technical task to change hard-coded Web pages. This posed issues with making even the smallest of changes as soon as they were needed. Valcour needed greater content management capabilities with their Web site, but their needs were straight-forward and didn’t need a robust CMS, at least not yet.

After making many changes to their Web site and understanding their needs, I felt a new CMS called MojoMotor would solve their needs, and it is now live powering their Web site. MojoMotor was released last fall by EllisLab, who also offer ExpressionEngine, Dunkirk’s preferred CMS upon which we have built many client Web sites, blogs and forums. MojoMotor positions itself as “the publishing engine that does less,” and the question was if less was more for Valcour. After reviewing the technology with Norman LaVigne, Valcour’s founder and president, he gave the ok for the project.
So how has MojoMotor worked for Valcour? In hs own words, Norman said, “I have made numerous text updates since going live with MojoMotor. I like the ease of doing this so I can tweak something on the site quickly and keep it aligned with my business without having to accumulate changes and do them all at once later.”
Dunkirk is now offering MojoMotor as part of our CMS offering. There are many times when a robust CMS is needed, and in some cases it is not. A great feature of MojoMotor is a built-in upgrade path to ExpressionEngine. Where a Web site may start out with basic needs, when those are exceeded, there is a path to expansion, and greatness!
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Posted by Mike Maddaloni on 03/14/11 at 04:00 AM
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The Hot Iron strives to present unique content and perspective on business, technology and other topics by Mike Maddaloni, founder and president of Dunkirk Systems, LLC, an Internet consulting firm based in Chicago.
Photo: Logan Connor/Oomphotography
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