This morning when I opened my browser to perform a Web search I saw something different on Google’s home page – nothing but their logo. There was no search box or buttons, as shown below.
However, when I went to move the mouse on the page to make the other text appear on the page, I was returned a search results page for what I was going to search on!
So what happened – was I imagining this, or did I not have enough coffee? It turns out it was none of these. Rather, it appears Google has changed how searches are executed, as I found in this article on their search blog about the elimination of the search box.
“Google has adapted its predictive technology used for delivering relevant ads to how searches are performed. We can anticipate your search request without you manually typing in search keywords or phrases. This allows Google to provide a much richer, not to mention expedient, search experience, as well as optimizing our search indicies based on the collective thought of the world’s computer users, which we have been tracking for over the last decade.”
The article went on to mention this is not a beta feature and is live for all users.
Proof In Usage
So how well does it work? The search I was going to manually type in this morning was of “patriots” and I was returned a search results page with the first link listed being what I was looking for. When I paused after reading the Web page I got to from the search, another search results page was presented in the browser, this time for the search term “breakfast” which was what I was thinking about at that moment.
After thinking of several things and getting highly-relevant search results for each, I contacted a few friends and colleagues over Twitter to ask of their experience with this. One friend I was able to get a hold of on the phone in the Boston area said to me, “all I keep getting is search results pages in Google on the search term of 'porn'… wait a minute, that’s what I was, hey, I gotta go” and the call quickly ended.
Impact On Web Community
Though this was just released today, it will be interesting to see the reaction of the Web community to this. People who work in SEO, or search engine optimization, will probably all be out of jobs as what people want for content will be known ahead of time. Usability experts will probably be baffled as there is really nothing to be used on Google search anymore. Anyone developing for the Apple iPad will probably not notice anything different, as it is rumored there is an undocumented “feature” where the iPad blocks Google altogether.
What do you think about the new way to search on Google? How accurate are the search results for what you were thinking? Feel free to share your results in the comments, but you may not want to share everything you thought of.Technology • Web Design • (4) Comments • Permalink
Have you ever used a talking or spirit board, commonly known as an Ouija board? Did it talk back to you? And by chance did it tell you and your family to move to Afghanistan? Believe it or not, it did for one family, and now their true story is being told in the book OUIJA – For The Record, written by Chicago author D. Lynn Cain.
To accompany her life story, she wanted a Web site to tell about the book, a blog to share stories, and a community forum for people to share their stories about their personal experiences with these boards. My Web consulting firm Dunkirk Systems, LLC and our design partners at Visible Logic, Inc. worked together with Cain to develop this Web site, blog and community at OuijaForTheRecord.com.
This was a great project, as it allowed us to be creative and tell a unique story. Bringing together people to share their experiences about Ouija boards is also a unique opportunity. The site is built on ExpressionEngine, a content management system which allows for the integration of all of the desired functionality of the site and community. Dunkirk has built other community sites with ExpressionEngine, including Active Travels and Lewis and Clark Road Trips. Emily Brackett of Visible Logic did a great job with the design of the site, including a hidden message on the home page – see if you can find it!
As I write this, I am still reading the book and will write my usual takeaways from it when I finish it. This is a unique story, and we learned a lot about it as we were strategizing the site early on. If you have interest in true-life stories, Ouija boards or paranormal activities, OUIJA – For The Record is surely a great read for you.Announcements • Build • Web Design • Web Development • (2) Comments • Permalink
It has served me well, and now it’s time for it to be in the hands of a start-up Web design and development business. I am talking about The Web Design Business Kit from SitePoint, which I have just posted for sale by auction on eBay. Below is a photo of the 2 binders and CD-ROM which make up the Kit.
The Kit consists of processes and procedures for owning and operating a Web design and development business. It is a step-by-step process that takes you through the business process of building a Web site and is supported by documentation and files in Excel and Word you can use right away in your business. Note the files are in Australian MS format but can easily adapted to US format. I purchased the Kit brand new a few years ago and learned quite a bit from it. The version 2.0 of this sells for almost $250.00. The content in the Kit is timeless.Build • Business • Strategize • Web Design • Web Development • (1) Comments • Permalink
The term navigation relates to getting from one place to another. With roots in sailing, it has been applied in other means of travel – like in driving – as well as other means of finding something – like in Web sites. The navigation of a Web site or computer application can mean both the links that guide a user to get to different areas of a Web site or the process of using such navigation.
Over time, navigation has gotten more and more complicated as features and functionality is added. Sometimes we feel like we should be donning a ship captain’s uniform to find what we want to do! There are ways around this. Providing a search function can allow a user to bypass traditional Web or application navigation to get directly to the content. Placing the most commonly used functions up-front is another way to get people quickly to what they want. By knowing your users and what they want most often, you can make such improvements to get people in and out of your computers quickly.
Then there is the option of removing navigation altogether of a user wants to use a key function. A great example of this is what I now use quite often with Chase Bank ATMs. As you can see from the picture of the PIN entry screen of the ATM, you can choose to login and go to the main menu, or bypass it altogether and withdraw a preset amount of case from the ATM. Where the process of a “fast cash” option is nothing new (I recall using it at BayBank back in the 80’s), here a second button allows you to login, get the amount you set previously (and is conveniently displayed for you) and get out. All this, without seeing any menus.
More than likely Chase looked at how people use their ATMs and made this determination. In Web sites or application, look at the usage analytics and determine the most-used features. If you’re not tracking analytics, do it now! Your applications can tell you more about what people want to know about you or buy from you, they can tell you about the people who are doing so.Business • Strategize • Web Design • (2) Comments • Permalink