Thoughts On My Last Blog Post And Hello To New Readers

By Mike Maddaloni on Thursday, May 27, 2010 at 01:40 PM with 0 comments

A special hello to new readers of The Hot Iron, especially those who came here after reading the latest edition of the “Out of Date Newsletter” by Christopher S. Penn. I was mentioned in the newsletter which arrived in my inbox yesterday, and I appreciate the kind words!

banner from Out of Date newsletter by Christopher S. Penn

Apparently I am returning the favor, as mentions from me in social media drove traffic to his newsletter. Of course you can only find out this information from analytics, which I have talked about quite a bit here. If you’re not already reading his newsletter or his blog, visit ChristopherSPenn.com and do so, not to mention the amazing marketing podcast Marketing Over Coffee he does with my good friend John Wall.

The Power Of The Last Post And Tweet

If you are new or a regular reader, you may have noticed I haven’t posted to The Hot Iron in a couple of weeks. I won’t get into any excuses as that is not important. But if you did subscribe, thank you, as many may not have found something relevant as of late and may not have chosen to. Also, if you read my Twitter stream yesterday, you may have seen more mentions of my wedding anniversary than anything business-related, as I took yesterday off. If you are following my tweets, again, thank you!

In a 24/7 world where attention spans are short, where we last left off is sometimes all people see from us. In social media and blogging, this is something to always be aware of. But then again, it is no different than a Web site with minimal or outdated content. You never know who will read, and when, and hopefully what they see is of interest to them. This is why on the Web pages of The Hot Iron I just have a link to my Twitter page, as sometimes the last one I leave is not always the best one.

Any Press Is Good Press

Despite this, I am thrilled to have the mention, especially as not everyone reads an email newsletter the day it is delivered. In my case, it was the next day – I was of course monitoring my email during the day and saw it in my inbox, but did not read it in full until today. Plus I subscribe to Donald Trump’s mantra that “any press is good press” as people are talking about you, and where you can’t control the message all the time, you can have an impact from what you say yourself.

Be on the watch for new thoughts and commentary coming from me here at The Hot Iron. Seriously.


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Next likemind Chicago on Friday May 21

By Mike Maddaloni on Thursday, May 06, 2010 at 04:00 AM with 0 comments

likemind.chi logoThe next likemind will be Friday, May 21, 2010 in dozens of cities around the world.

In Chicago, it will be at Argo Tea, 140 S Dearborn St. at the corner of Adams and Dearborn Streets in the Loop from 8:00 am to 10:00 am.

I call likemind a gathering of creative-minded people, from various disciplines including Internet, advertising, art, social media, et. al. For more information on likemind, you can read this great article on likemind from the New York Times.

No RSVP is required. You are also welcome to join the likemind Chicago Facebook group.


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Mike Maddaloni Interviewed For Age of Conversation 3 On Eyecube

By Mike Maddaloni on Monday, May 03, 2010 at 12:21 PM with 0 comments

eyecube logoLast week I wrote about my being part of Age of Conversation 3, a crowdsourced book written by nearly 200 authors from around the world. Recently I was interviewed by Rick Liebling on his blog, eyecube. The interview is now posted there, and I invite you to read it and get some insight into my involvement with this project. Rick himself is an AOC3 author, and has interviewed a number of other authors, and those interviews are being posted to his blog almost daily.

Stay tuned for more information about the release of the book itself.


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Mike Maddaloni Is A Contributor To The Age Of Conversation 3

By Mike Maddaloni on Wednesday, April 28, 2010 at 04:00 AM with 1 comments

cover of The Age of Conversation 3Imagine a book comprising a few different themes and written by almost 200 writers. Can you? Either way I am proud to say I, Mike Maddaloni, am one of those writers in the book The Age of Conversation 3, coming soon to a bookstore near you.

As you cam tell by the title, this is the third book of its kind in this series. Gavin Heaton and Drew McLellan are the curators and editors of this project. It is a truly international project, with authors from around the globe and Gavin in Australia and Drew in the US.

The central theme of AOC3 is 'It’s Time to Get Busy!' and the book is divided into 10 sections: At the coalface, Conversational branding, Influence, Getting to work, Corporate conversations, Measurement, In the boardroom, Pitching social media, Innovation and execution, Identities, friends and trusted strangers. My piece will be in the 'Getting to work' section.

The Age of Conversation 3 will be released soon - look for another post here on The Hot Iron. All profits from the sale of the book are donated to the Make-A-Wish Foundation. Special thanks to Gav and Drew for letting me be a part of AOC3 and for all of their hard work to make it a reality!


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New And Old Retail Meet Via QR Codes

By Mike Maddaloni on Saturday, April 24, 2010 at 12:44 PM with 1 comments

Walking to the office today something caught my eye that I had to share, as pictured below.

photo of bus Stop ad in Spanish with QR code and Marshall Field’s, Chicago

Across from the former Marshall Field’s department store in Chicago on Washington Street is a bus stop. On that bus stop is an ad in Spanish for Google Android mobile phones. Prominent in the lower right corner of the ad is a QR code. What got my attention was the contrast of the old vs. new retail. The Field’s building, over a century old, with its iconic clock in comparison to the QR code on a non-English ad for a mobile device from a vendor barely over a decade old.

The real question is if these will continue to be 2 completely different retail concepts, or if they will come together as one?


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Next likemind Chicago on Friday April 16

By Mike Maddaloni on Wednesday, April 07, 2010 at 09:35 AM with 0 comments

likemind.chi logoThe next likemind will be Friday, April 16, 2010 in dozens of cities around the world.

In Chicago, it will be at Argo Tea, 140 S Dearborn St. at the corner of Adams and Dearborn Streets in the Loop from 8:00 am to 10:00 am.

I call likemind a gathering of creative-minded people, from various disciplines including Internet, advertising, art, social media, et. al. For more information on likemind, you can read this great article on likemind from the New York Times.

No RSVP is required. You are also welcome to join the likemind Chicago Facebook group.


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Next likemind Chicago on Friday March 19

By Mike Maddaloni on Tuesday, March 02, 2010 at 10:07 AM with 0 comments

likemind.chi logoThe next likemind will be Friday, March 19, 2010 in dozens of cities around the world.

In Chicago, it will be at Argo Tea, 140 S Dearborn St. at the corner of Adams and Dearborn Streets in the Loop from 8:00 am to 10:00 am.

I call likemind a gathering of creative-minded people, from various disciplines including Internet, advertising, art, social media, et. al. For more information on likemind, you can read this great article on likemind from the New York Times.

No RSVP is required. You are also welcome to join the likemind Chicago Facebook group.


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A Sign Of Better Times

By Mike Maddaloni on Friday, February 19, 2010 at 07:07 AM with 0 comments

photo of wine rackIf you are a regular reader of The Hot Iron, you may have gotten a sense that I am surely glad 2009 is over and 2010 is off to a great start, both from a business and personal perspective. It surely is nice to see when things come together and progress, whether we are overtly looking for them or not.

One sign things are better presented itself to me when I wasn’t even looking for it. As I added a bottle of wine I just purchased to our wine rack at home, I realized the rack was full, as shown in the accompanying picture. For the record note my wife and I are surely not sommeliers, but we do like to have a glass of wine with a meal and friends. The brands stored on this rack are also more than likely not to appear in any article by Chicago Tribune food and wine critic Bill Daley. We always like to keep a few bottles on hand and will usually get something for special occasions. But the point here is this – last year, the rack was not full all the time last year. Not only is it now full, but the couple of bottles of champagne we have are chilling for the right time to pop them open.

Another sign of good times is there have not been as many posts here on The Hot Iron as I would have liked. For now, I will share this, and write more pointed pieces in the future.

Have you had any good signs this year?

Salute!


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Next likemind Chicago on Friday February 19

By Mike Maddaloni on Monday, February 01, 2010 at 07:48 AM with 0 comments

likemind.chi logoThe next likemind will be Friday, February 19 in dozens of cities around the world.

In Chicago, it will be at Argo Tea, 140 S Dearborn St. at the corner of Adams and Dearborn Streets in the Loop from 8:00 am to 10:00 am.

I call likemind a gathering of creative-minded people, from various disciplines including Internet, advertising, art, social media, et. al. For more information on likemind, you can read this great article on likemind from the New York Times.

No RSVP is required. You are also welcome to join the likemind Chicago Facebook group.


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My Takeaways From The Book The Death Of Meriwether Lewis

By Mike Maddaloni on Saturday, January 30, 2010 at 03:56 PM with 0 comments

So do you think Meriwether Lewis committed suicide or was assassinated? This question is not frequently asked as most people don’t often think of the person who was one half of the duo who explored America’s new territory over 200 years ago, and more than likely had no idea about his demise. At least I had no idea of the controversy, and I was the kid in school who liked U.S. history. This topic is explored in depth in the book The Death of Meriwether Lewis by Kira Gale and James Starrs.

The book has 2 unique parts. It opens with the transcript of a coroner’s inquest for the exhumation of Lewis’ body. It is believed by many that Lewis did not commit suicide, as was his official cause of death, but rather was assassinated. The inquest was held several years ago to recommend whether or not to exhume his body and perform an autopsy based on evidence provided, and it was decided to do so. Within the transcript lies the evidence proving reasonable doubt to the original cause. The second half is the backstory of Lewis’ life and death, and who may have been behind his murder. It is an interesting story not only about his life after he and William Clark trekked west but detail of the journey itself I was not aware of.

So could I possibly have takeaways from what is in essence a history book? Certainly. My greatest takeaway is there is more to historical events than is commonly taught. The Death of Meriwether Lewis explores the circumstances around his death that I had no idea about, and after reading it was glad I finally knew them. As most grade-school history courses have to cover many decades if not hundreds of years, it is not possible to delve into each story in depth. This is probably why books such as this are selling well, as people are curious about their country’s history.

Another takeaway form this was the reference to Lewis being the Neil Armstrong of our day. The mention of this caught me off guard, as we don’t think of the mere concept of celebrities prior to Hollywood and TV. News traveled a little differently in the early 1800’s than it does today, but people’s curiosity was alive then as now.

A final takeaway was on the importance of knowing one’s history. Why would people over 200 years later care how someone died? It is the belief of many that Lewis was killed, and they wish to correct the journals of history where it is mentioned that he committed suicide. They feel the truth should come out, no matter how long ago it happened.

The Death of Meriwether Lewis is a good read and I recommend it for anyone who has an interest in history and politics. Gale is a historian and has also written Lewis and Clark Road Trips, a book on traveling today along the trail Lewis and Clark took so long ago. Both The Death of Meriwether Lewis and Lewis and Clark Road Trips have excellent companion Web sites – I know, as my Web consulting firm Dunkirk Systems, LLC developed them with Visible Logic, Inc. Though Gale is a client, I was not paid to say what I did about the book; it is my personal opinion that you should read it.


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