Gift Idea – Give the Blues from Nite Train Band With The High Voltage Horns

By Mike Maddaloni on Sunday, November 25, 2007 at 04:00 AM with 0 comments

cover of Best Man by Nite Train Band With The High Voltage HornsMany of you are either giving or receiving digital music players of various brands for the holidays. But you need music to put on them, and this is where today’s gift idea comes into play.

Nite Train Band With The High Voltage Horns is an awesome blues band based in the Albany, NY area. My good friends Ken and Marla Briggs are members of band and their latest album is titled Best Man. It is 10 rocking blues songs and a must-have for all blues and general music fans.

Listen and see for yourself on their MySpace pages and their Web site. If you like it, you can buy it from CD Baby, DigStation and iTunes. And if you’re in the Albany area, check them out and tell Briggsy that Mikey in Chicago sent you!

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Gift Idea – A One Laptop Per Child Computer

By Mike Maddaloni on Saturday, November 24, 2007 at 04:00 AM with 0 comments

One Laptop Per Child ComputerYou have only through the end of the year to buy a truly unique gift – the One Laptop Per Child computer. Originally billed as the $100 notebook computer to give to children in developing countries, the cost is a little higher, and this offer allows you to buy one for yourself while at the same time buying one for a child.

For $399 plus shipping, I will get a green XO notebook computer that runs Linux with unique and useful software – more information on the machine is on their Web site. As you get one for yourself or someone else, you can deduct from your taxes $200.

I ordered one myself, and am awaiting its arrival. As someone who got into computers at a young age and made a career out of it, I appreciate the need for children to be exposed to technology early on. It is a unique item that I will be able to use for my consulting business, Dunkirk Systems, as I can test and present Web sites on it.

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Gift Idea – A custom decorated coffee mug from

By Mike Maddaloni on Friday, November 23, 2007 at 04:10 AM with 0 comments

Dunkirk Systems mug by MyMugs.comLet’s kick-off my gift suggestions with a great product at a great price. creates custom designed coffee mugs for individuals and businesses. It is run by my good friend and fellow entrepreneur Steven Benjamin. All you do is submit a logo, photo or design, and MyMugs does the rest.

For Black Friday, MyMugs is offering a special price - $.99 per mug! No special coupons or codes required. Ordering information and pricing is at This offer is only good today, Friday, November 23.

And not only am I a friend, see for yourself – I am a customer too.

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Gift Ideas from The Hot Iron

By Mike Maddaloni on with 0 comments

Happy Black Friday! Today is considered the official start of the holiday shopping season in the US, though from the look of everything from streets to stores you would have thought it started the day after Halloween, or even earlier.

In the spirit of the holidays and in promoting small businesses as I like to do here at The Hot Iron, allow me to suggest gift ideas. These suggestions will be of products and services from fellow entrepreneurs and businesses. As the reach of The Hot Iron goes beyond Chicago, I will be writing about gifts you can get here in the Windy City and beyond. Some are purely online, and others are retail establishments.

Happy Shopping!

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The Hot Iron Goes Back to School at Ashworth University

By Mike Maddaloni on Tuesday, November 20, 2007 at 04:00 AM with 1 comments

Ashworth University logoI am proud to announce you can read selected posts from The Hot Iron on Blogspot, the official blogs of Ashworth University.

Ashworth University, based in Norcross, Georgia, offers distance learning courses and distance education programs for home study career education. In developing their blogs, Ashworth sought out experts in various disciplines to contribute their content to their blogs to accompany the faculty of the school. They contacted me and asked me if I would like to join this virtual expert lecture, and I was more than glad to accept this offer.

The Blogspot is a great example of a win-win situation. For Ashworth and its students, they have the opportunity, in one location, to read a wide variety of information and opinion from real-world experts. For myself, it is a new venue of readers – not to mention potential customers of Dunkirk Systems! It is similar to guest blogging, and my posts show up on Google Alerts and Serph, so their blog is getting good reach.

Some of my posts are on their Business and Technology categories. Even if you are an avid reader of The Hot Iron, check out their feeds and gain some insight from my fellow contributors.

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My Networking Event Checklist

By Mike Maddaloni on Friday, November 16, 2007 at 08:14 AM with 4 comments

TECH cocktail logoLast night I attended TECH cocktail 6 (TC6) in Chicago, which was attended by hundreds in the tech, online and entrepreneurial community. The breadth of people in attendance made it a successful event, and I met a variety of people I hope to reconnect with in the future. I’d like to think part of the success of the night was my preparation, making sure I was mentally and physically prepared for the event.

Physically you say? Yes – I consider what I wore and carried with me essential for the event. Here’s what I did to prepare for TC6:

  • Get my head shaved earlier in the day at The 316 Club
  • Pickup my blazer from the dry cleaners
  • Eat beforehand – juggling a drink and food is hard to do at a crowded event
  • Re-read John Wall’s post The Case for Drinking at the Ronin Marketeer blog
  • Carry plenty of my business cards in my front right blazer pocket
  • Carry my Moleskine notebook in my inside blazer pocket, and lucky pen in my shirt pocket
  • Bring my new folding reading glasses from in my pants pocket
  • Wear my green Omniture scarf made by my client Sports Scarf – a promotion at TC6 was giving prizes for people who wore green (they can make a scarf for your company too!)
  • Carry a new box of Frisk mints
  • Get cash for when the bar closes
  • Check my fly – yes, wearing lined pants gives guys a false sense it is zipped
  • Walk through my elevator pitch in my mind as I walked from the "L" stop to the venue, trying not to move my lips

I commonly follow these steps for most all networking events. Do you have a checklist or ritual you follow?

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Business Tools Based On Business Needs

By Mike Maddaloni on Tuesday, November 13, 2007 at 06:31 AM with 0 comments

Having the best tools to get work done for my clients is what I strive for. Paying for them is sometimes a challenge, taking all other costs I have into consideration. This is where I have to justify if the tool, whether is is hardware, software or what have you, will make me more productive or give me a competitive advantage.

As a small business owner I have the luxury of making these decisions. Over the years of working for others, this decision making varied. Sometimes my immediate manager would make the decision. In this case the request process was generally fair, especially for the managers who actually knew what I did on a daily basis.

Some of the companies I worked for – usually the larger ones – made these decisions based on blanket policies that set justification based on your title or position and not on business need. Such a policy assumes upper management are typically the ones that need and will use more advanced tools. Whether or not they actually use them at all or to their fullest is more than likely never followed up on. If you try getting any particular tool whose distribution was based on such arcane rules – forget about it, no matter how well you are able to justify its need it will fail.

I have personally encountered this over the years in requests for business cards, email access, software, access to the company’s VPN to work from home, a notebook computer (when I was traveling for work), a decent-sized monitor and a mobile device for email. Though these requests spanned a period of almost 2 decades, I continue to hear such stories today from others.

Such policies are driven by the desire to control costs, and the only costs being monitored are cash expenditures. Opportunity cost is never usually taken into consideration. How much less productive is an employee when they do not have a tool to be more efficient? How about their overall team? Or how about opportunities lost when people are not able to get in touch with people outside the office who do not have a mobile device to reach co-workers? And don’t forget the cost of rehiring an employee who leaves a job if they feel they are not respected to handle the "fancy toys" their managers have.

With the season of generosity around the corner, managers and companies should take a hard look at what it really costs to be in business and not be penny wise and pound foolish.

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Dunkirk Systems 3rd Birthday Coffee Meetup

By Mike Maddaloni on Wednesday, November 07, 2007 at 09:25 AM with 9 comments

Dunkirk Systems logoTomorrow, Thursday, November 8 is the “official” 3rd birthday of my Internet consulting business Dunkirk Systems. Where I was already in business before this date, it marks the day I emerged from the bowels of the Cook County Office Building with my certificate stating my sole proprietorship is called Dunkirk Systems. Yes, it was a surreal moment where I felt like Jake and Elwood Blues!

I am inviting my friends, clients and readers of by blog The Hot Iron to join me in celebrating this. If you are in Chicago, please join me:

DateTOMORROW, Thursday, November 8, 2007
PlaceGallery 37 Cafe, 66 East Randolph, Chicago
Time – 8 am to 9:30 am CT (note the cafe opens at 8 am)

And the coffee is on me! They offer other tasty treats if you wish to purchase them yourself, but I will be springing for the coffee, tea or whatever other beverage you prefer to start your day.

Please no cards or gifts. But if you insist, make a donation to the American Liver Foundation – Illinois Chapter.

See you then!

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Draft of Dunkirk Systems Environmental Statement

By Mike Maddaloni on Tuesday, November 06, 2007 at 09:48 AM with 0 comments

photo of Mike Maddaloni at Green Festival in ChicagoWhile perusing the "catchall" folder on my PC, I found this photo - it is of me at the Green Festival in Chicago this past spring. At the booth for Co-Op America, they asked people to write down something they do for the environment and have their picture taken with it. I chose the first thing that came to mind, printing on both sides of a sheet of paper.

Seeing this photo caused me to digress a bit from my daily routine and write down other things I consciously do having a positive impact on the environment. As I scrawled them on my white board, categorized and entered them into my content management system, I realized what I had was a draft of the Dunkirk Systems Environmental Statement. As I am working on content for my Web site, this is a logical statement to add.

In the spirit of blogging, I decided to post the draft here and solicit input. Here goes...


  • Use PDF documents and digital signatures rather than paper for contracts, invoices, etc.
  • Power off computers at night
  • Use whiteboard instead of paper
  • Use, which delivers faxes as PDF documents, instead of a fax machine
  • Purchased duplexing laser printer to print on 2 sides of paper
  • Minimal inkjet printer use
  • For printing draft documents, use low ink and toner settings
  • Always carry a compact shopping bag or pack
  • Decrease burning of CDs and use Flash or portable hard drives and FTP of Zip files
  • If an in-person meeting is required, walk or take public transportation over taxi and driving


  • Reuse paper – print on both sides or use for scrap
  • Reuse packaging – boxes, padded envelopes
  • Use reusable UPS envelopes for overnight shipping


  • Shred all confidential or personalized documents and recycle
  • Recycle all other paper, cardboard, glass, plastic, etc.
  • Give read books to friends and colleagues
  • Recycled dead UPS (uninterruptible power supply) to vendor for credit towards a new one
  • Return ink cartridges to Staples for recycling (do not refill ink cartridges due to reliability issues)
  • Donate unneeded items to Goodwill


  • Buy recycled products
  • Seek products with minimal packaging
  • Seek out stores and vendors that sell environmentally-friendly products and share my passion for the environment

So what do you think? Did I leave out something obvious? Have a question on something there?

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The Right Domain Name and Patience Can Pay Off

By Mike Maddaloni on Sunday, November 04, 2007 at 09:40 PM with 2 comments logoWhenever I search for a particular domain name, I still cross my fingers hoping it is not already registered. If not, then I register it, whether it is for me or for my clients. If it is already registered, then several steps come into play, from monitoring the domain name for when (or more likely if) it becomes available to the search for alternative names. On occasion there is that certain domain name or names someone wants that is worthy of taking yet another step – trying to purchase it from the current registrar., leader in hosted Web-based applications commonly referred to as “software as a service” did just that, and after a 4-year negotiation they acquired the domain name for an undisclosed price. As’s business has progressed and changed, the “sales” portion of the name is only a part of their overall offering. The name was ideal, yet already owned by someone – Force Technology of California which was founded by Gordon Force. Not only was the company named “force” but so was the owner! Keeping those facts in mine doesn’t make it surprising it took the length of a presidential term to acquire it.

In an industry like the Internet where multiple seconds can be an eternity, such a wait could be considered not worth the effort. Many times, waiting that long is also not feasible, as the naming and branding of the business may not be able to wait. In such a case, business and life must go on and an alternate domain name or names must be selected. Continuing the pursuit of a domain name, however, is not out of the question.

“Everything is negotiable” is a phrase I remember from many of my college business courses. Though the length of those negotiations may go longer than one would hope, a successful outcome, as with, makes it all the more sweeter.

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