The Dallas Cowboys Lose Twice in One Week in 2 Different Kinds of Games

By Mike Maddaloni on Sunday, October 21, 2007 at 01:26 PM with 0 comments

It was bad enough for the Dallas Cowboys, the so-called America’s Team, to lose to my beloved New England Patriots 48 to 27 last week at Texas Stadium. When the team loses on the field, it is usually felt throughout the organization. Fast-forward a few days, and this time the front office had the domain name in their grip, and then lost it.

Where many sports teams have the one-word name of their team as their domain name, many do not, as I wrote about previously. One team is the NFL’s Dallas Cowboys, whose domain name is The name had been a country and western themed Web site, and was put up for auction this past week by Moniker.

The sports franchise was well aware of the auction, and bid on the domain name. Their bid was for US$275,000.00, which was the winning bid. But the team believed their bid was for only US$275.00, minus a few trailing zeroes, and after realizing this requested their bid be voided. It was, and later sold to a group of investors led by Eric Rice of BulkRegister for US$370,000.00. That is thousands, not hundreds, and nearly US$100,000.00 more than the team’s previous winning bid.

Years ago I recall reading an article about Cowboys owner Jerry Jones where he spent millions on an airplane yet balked on the price of a pair of shoes in the hundreds. It is not known for sure if Jones was involved in the decision making, though in an article in the Dallas Morning News Brett Daniels, the team's director for client services and corporate communications, confirmed the Cowboys had the original winning bid. The thinking may have been that since they already had an established Web site at, why would they want, where there was a distinct difference between the two Web sites? As the Morning News' coverage is basic, you can read more about the sale from Sahar on the Conceptualist.

Where letting slip through their fingers won’t cause the Cowboys to not win the Super Bowl, this is like fumbling a football to lose the game. With the rising costs and demand for domain names, the infrequency of a domain name like this coming onto the market and a new billion-dollar stadium to replace Texas Stadium in 2 years, this amount of money is small in comparison to these and other costs in pro sports today.

Or maybe the Cowboys did not realize a domain name could cost this much? If this was the case, Jones should have consulted with Steve Forbes, the Forbes magazine publisher who spoke at the T.R.A.F.F.I.C. East conference a couple of weeks back, as Jones is ranked number 317 on the Forbes 400 list of the richest people in the world.

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Leadership and the Numbers

By Mike Maddaloni on Thursday, October 18, 2007 at 05:52 AM with 3 comments

After a session of entering receipts and generating invoices in QuickBooks, I will always run financial reports to see how Dunkirk Systems is doing. These reports not only tell me what my revenues are, but the price of doing business in the cost of goods sold and expenses incurred along the way. Though I am very close to every financial decision made, it is good to see it all together in a big-picture format.

Like any good small businessperson, I am never satisfied with the numbers. But what can I do about it? Are my products and services being offered at a fair price that the market can bear? Can I charge more? Should I charge more? And why are my costs what they are? Could I get a better price on services? And who would be offering those services? Then there is the all important question – where am I paying more for a particular service or for a service overall that I do not need, both in its cost and in the people involved in delivering it?

The answers to these questions and others pertaining to pricing and costs do not necessarily come with quick answers, and require thoughtful analysis and sometimes hard decision-making. But I did not start a small business to make things easy, did I? This part of leading a small business is one many people do not realize is required as they venture into it. It is also one they do not like to perform and may struggle with. But as the leader of a small business it is one they must do and do thoroughly. Focusing on solely revenues and not expenses or vice versa can have a negative effect on the vitality of the small business.

Now, if you substitute “small business” for any other entity type, does the above still make sense? What if I swapped in “corporation” or “non-profit organization” or even “government agency” would what I said still apply?

My goal with The Hot Iron is to write about issues impacting small business and technology and in the past have opted against delving into politics. However I do not live in a bubble, rather in the City of Chicago in Cook County in the state of Illinois in the US. Proposed tax increases by the city, county and state could increase varying taxes and fees to some of the highest levels in the US. Where the intent is to fund services, it could make existence in this great city unbearable.

So I ask the leaders of where I live – please swap your title and governing body in the above text and provide detailed answers to the questions. This leadership is the minimum requirement you need to provide to your constituents, many of whom are very accustomed to doing this for themselves.

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Blog Action Day – The Good and Bad of Shopping Bags

By Mike Maddaloni on Monday, October 15, 2007 at 07:14 AM with 1 comments

Blog Action Day logoToday, October 15, 2007 is Blog Action Day. The idea is that on one day, bloggers around the world write a post on a common topic – the environment. As this is a broad topic, I decided to write something in line with the capitalist theme of The Hot Iron. I will recount 2 stories of extremes in retail shopping bags and packaging.

The Good

On a trip to Amsterdam, my lovely wife and I stayed with our friend, and after a day of sightseeing we decided to pick up some snacks for when our friend got home. We stopped at a Dirk van den Broek, a Dutch chain of grocery stores. After selecting an assortment of meats, cheeses and breads, we proceeded through the checkout. Noticing no clerks were bagging groceries, my wife went ahead to bag them as I paid. One problem – no bags! It was not that they were out of bags, they simply did not have them at all.

A quick glance around the store saw everyone else but us with their own bag or basket, collecting their purchases and heading for the exit. We did not have far to go, so we pulled our shirts up, filled them with our purchases and headed for our friend’s home. When she arrived, we told her our story to her amusement. She told us everyone usually carries a bad or basket when grocery shopping, especially at Dirk's.

The Bad

photo of J. Crew shopping bag and packagingEarlier this summer my wife came home and couldn’t wait to show me the new pair of flip-flops she got at J. Crew. As she unwrapped and pulled them out of the bag to show me, she met my look of shock and awe. Where she initially thought I disapproved of her purchase, my issue was not with what she bought, it was how the store clerk packaged it for her almost one mile trip home.

The accompanying picture shows the amount of packaging J. Crew felt was necessary for a US$10 pair of flip-flops. The footwear was wrapped in several layers of white tissue paper, sealed with a J. Crew label. This was placed in a boutique-style shopping bag with a rope handle. The purchase receipt was folded and inserted in a heavy paper envelope, probably in the unlikely event the name of the store was not recognized on the receipt itself. All of this preparation was done before my wife could have asked them not to do so.


Many times we as individuals find it hard to see how we can make a difference on large issues such as the environment. Making incremental, economic steps is one way to make a personal difference and influence those around us.

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Bike Rental in Germany

By Mike Maddaloni on Saturday, October 06, 2007 at 04:00 AM with 2 comments

photo of DB Call A BikeChicagoans were excited to hear that on a recent visit to France its mayor Richard Daley was going to check out bicycle rental, namely the Velib service for on-demand bike rental. This system relies on renting bikes from and returning them to a “service point.” On a recent visit to Germany, I saw examples of bike rental where the bikes stand alone.

In Berlin it was not uncommon to see red and silver bikes with a “DB” logo, part of the Call A Bike service. The service is summarized on this English-language page on their Web site, and it is a straightforward service where you establish an account, and when you want a bike you call a phone number, enter the code on the bike, then enter an access code on the bike and you’re on your way. This picture was taken at the Potsdamer Platz train station with several bikes available. Many times I saw just one bike, all alone, waiting to be rented. The bikes have a unique design and even a carrier with a cable for carrying packages. Click on the photo for a larger view.

I also found DB bikes around Frankfurt, as well as bikes from another vendor available for rental in a similar manner. By being able to rent and leave them wherever your destination is, the service is extremely convenient. When you are done with the bike, you lock it to a sign post and call in the location and it is picked up.

By the way, DB stands for Deutsche Bahn, the German national railroad. Now that is an integrated transportation system!

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I’ve Added My LinkedIn Photo

By Mike Maddaloni on Tuesday, October 02, 2007 at 07:15 PM with 5 comments

View Mike Maddaloni's profile on LinkedInHave you updated your LinkedIn profile to include a photo? What you say, you didn’t know that you could do it? I only heard about it from a blog post last week that it was available as of last Friday – sorry I forget which one, as I was on vacation – and just remembered to do it today.

While I was at it, I also added the photo to the right sidebar of The Hot Iron. I have been meaning to add it, as many bloggers have pointed out that I haven’t had it there.

I’m surprised it took this long for LinkedIn to offer this. And in a limiting fashion that is all too familiar with the social networking site, you can only upload one photo, and it is limited to the size of a postage stamp. You must also be logged into LinkedIn to see one as well. Photos have been available out of the gate from the large networking sites like Facebook and MySpace – and don’t forget forums too! Now if LinkedIn can provide users the option to link to anyone else within the overall network so I don’t have to keep forwarding requests along… well, one can only dream.

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Stop Making Locked Phones

By Mike Maddaloni on Monday, October 01, 2007 at 03:13 PM with 2 comments

Dear Palm,
Please make unlocked versions of your smart phones.

Last week Palm introduced the Centro, the latest addition to their Treo line of smartphones. This model is only $99, and has features of many of the pricier models. However, this model is only available to Sprint customers in the US.

When a phone of any model only works with a certain network, it is considered a “locked” device. This is nothing new, and has been the case in the US for years. In Europe, most phones are unlocked, where you can use them no matter who you get your service from. So if you change service providers, you don’t have to buy a new phone. Sure, in the US you can get some version of a free phone if you switch, but why bother if the old one only ends up in a landfill?

It has taken the Apple iPhone to raise the issue of locked phones. The iPhone is only available to AT&T customers, so if you want to use the new phone, you have to switch. This prompted people around the globe to work to unlock the phones, much to the dismay of Apple. Their response was cool, only saying software upgrades will render an unlocked phone useless, and more electronics to the landfill.

A locked phone does that – it locks you to a network. As mobile phone service seems to be a commodity these days in the US at least – I’d say the exception is T-Mobile, whom I have – a locked phone and a cancellation is the only way providers retain customers, not on the quality of their service. But if your phone will work elsewhere, it is not only allowing you to choose the best service, but the best phone for you as well. This fact has not resonated with the mobile companies in the US, which would also explain why they still call themselves “wireless” and “cellular” and not mobile.

There are plenty of reviews out there on the Centro, and I won’t be able to contribute to the discussion as I won’t be able to buy one. I still own and like my Treo 680, which unfortunately is the only unlocked model sold by Palm. But the insanity must stop, and unlocked phones must become the standard, as it’s well documented we are running out of landfill space.

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Next likemind on Friday September 21

By Mike Maddaloni on Friday, September 14, 2007 at 10:15 AM with 0 comments

likemind.chi logoThe next likemind coffee will be next Friday, September 21 in dozens of cities around the world. In Chicago, it will be at Intelligentsia Coffee, 53 E. Randolph, at the corner of Wabash.

I call likemind it a gathering of creative-minded people, from various disciplines including Internet, advertising, art, et. al. Coffee is free, provided by your gracious host Clay on behalf of Anomaly.

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People Leave

By Mike Maddaloni on Thursday, September 06, 2007 at 06:08 AM with 0 comments

What seems like many moons ago now, as I was preparing to take on my first role where I had the word “manager” in the title, I sought advice from my good friend RJ. He had been a manager for several years at that point. I asked him for one piece of advice to give me, and he said, “people leave.”

What? “People leave?” Is that it? What sounded oversimplified would resonate with me for years.

After I challenged him on this 2-word statement, he proceeded to detail to me what was behind it. People leave – they quit for whatever reason. In the short-term, it will have some impact on the organization, team, group, etc. (I’ll use “group” from here forward). But in the long-term, it should not, and that’s where the role of a manager comes into play to ensure the continuity of the group.

The more I thought about this, the more sense it made to me. Everything a manager does not only ensures the success of a group, but also prepares for when there changes in its members. From hiring people into it, to managing people and process to understanding what people do, the manager is the central figure that should understand what is going on all the time. How the manager executes can vary, and that’s a whole other topic for another time.

When people leave a group or want to leave a group, in my opinion it is too late to try to keep them. Many times managers spend too much time trying to keep someone and may even make a counteroffer, all in the name of keeping the group as it is. What they don’t realize is the very fact that a person wants to leave has already changed the group dynamic and trying to keep them may do more harm than good. If a person’s decision to leave is final, asking for a long period of time before they actually walk out the door also is not in the group’s best interest. The age-old “2-week notice” is not law, and should not be, and Jim Carlini says it better than I can.

Many managers oversee what work is done and don’t spend a lot of time on managing people. When a person is hired, you are not just bringing in a skillset, but a living, breathing human being with emotions and a life outside of the office. Keeping this in mind, and spending time on getting to know the person and keeping their best interests in mind, will lead to a more successful execution of their skillset. Or at least that is my first-hand experience over the years!

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